Senior Marketing Analyst

Summary

Join Fetch Rewards as a Senior Marketing Analyst and play a pivotal role in shaping data-driven marketing strategies. You will analyze user behavior, design experiments, and optimize campaigns to drive user growth, engagement, and retention. Collaborate with cross-functional teams to uncover actionable insights and present findings to stakeholders. This role requires strong analytical skills, technical expertise, and excellent communication. The position offers a competitive salary, equity, and comprehensive benefits, including health insurance, retirement plan, paid time off, flexible work arrangements, and professional development opportunities. Fetch fosters a people-first culture and provides a supportive work environment.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, Mathematics, or a related field (Master’s preferred)
• 3+ years of experience in marketing analytics, growth analytics, or data analysis, preferably in a fast-paced, consumer-focused environment
• Strong proficiency in SQL
• Familiarity with BI tools (e.g., Tableau, Looker, Grafana) and experimentation platforms
• Working knowledge of A/B testing, lift analysis, and statistical methodologies
• Strong analytical mindset with the ability to synthesize complex data into actionable insights
• Exceptional communication and storytelling skills, with experience presenting insights to stakeholders at all levels
• Comfortable working in a fast-paced, dynamic environment with competing priorities
• Self-starter with a passion for solving complex problems and making data-driven decisions
• Strong collaborative mindset with a focus on driving business impact

Responsibilities

• Analyze marketing and user data to identify trends and opportunities that enhance acquisition, retention, and customer lifetime value (CLV)
• Partner with marketing teams to assess user behaviors and key lifecycle moments, creating strategies to drive high-value actions
• Design and execute A/B and multivariate experiments to optimize campaigns and product features, measuring results against KPIs
• Provide recommendations for campaign adjustments, ensuring scalable and repeatable success
• Build and maintain dashboards and deep dive analysis to track marketing performance and key metrics (e.g., CAC, LTV, Referral, Engagement)
• Conduct segmentation and cohort analysis to inform targeted, personalized marketing strategies
• Partner with marketing and product stakeholders to align analytics insights with business goals, defining success metrics and measurement plans
• Present findings in a clear, actionable manner to both technical and non-technical audiences
• Identify gaps in data infrastructure and collaborate with engineering to enhance data pipelines and automation
• Champion data-driven decision-making by driving best practices in experimentation and analytics throughout the organization

Preferred Qualifications

Experience with Python, R, or other programming languages

Benefits

• Stock options for everyone
• 401k Match: Dollar-for-dollar match up to 4%
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets
• Continuing Education: Fetch provides $10,000 per year in education reimbursement
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break
• Robust Leave Policies: 18 weeks of paid parental leave for primary caregivers, 12 weeks for secondary caregivers, and a flexible return to work schedule
• Hybrid Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home