Senior Marketing Analyst

Summary

The job is for a Senior Analyst position in Marketing Analytics at OpenTable, focusing on North America. The role involves sophisticated analytics, data-driven decision making, building financial models, collaborating with multiple departments, and owning marketing data flows.

Requirements

• 2-4+ years of experience in analytics or marketing analytics
• Experience with Google Platforms: Google Analytics, Google Ads, Google Search
• Experience with Snowflake or any other relational database
• Strong SQL skills + Experience with design and development of ETL processes
• Experience with user-facing analytics platforms: Tableau, Superset, MicroStrategy
• Advanced Excel skills required, including proficiency with pivot tables and VLOOKUP; equivalent Google Sheets experience preferred
• Operational experience in measuring and improving efficiency, utilization, scale initiatives, etc
• High energy and contagious enthusiasm; willing to take on tough projects
• Strong verbal and written communication skills including detailing business processes, use cases, and business requirements
• Excellent analytical and reporting capabilities, problem solving, negotiation, task and project coordination, and organization skills

Responsibilities

• Sophisticated analytics to support international marketing decisions
• Make data-driven decisions: translate data sets into impactful insights, recommendations, dashboards, and reports for the marketing teams
• Build and maintain financial models, forecasts and dashboards for various business scenarios
• Collaborate with marketing and sales and services leads to align on marketing strategies
• Own marketing data flows and SEM/SEO reporting
• Support and evaluate marketing campaigns through advanced analytics
• Evaluate and outline new marketing initiatives and opportunities through data
• Prepare and present data analyses for different audiences
• Collect feedback and handle flow of inbound ad hoc requests from the Marketing team
• Improve marketing data flow and metric definition

Benefits

• Focus on mental health and well-being
• Company paid therapy sessions through SpringHealth
• Company paid subscription to HeadSpace
• Company-wide weeks off each year - the whole team fully recharges (and returns without a pile-up of work!)
• Generous paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Health, dental & vision plans
• 401k with company match
• Focus on your career growth
• Enriched learning and development opportunities
• Leadership development
• Access to thousands of on-demand e-learnings