Senior Marketing Associate

Summary

Join ShopBack, a leading cashback platform, and lead growth initiatives for ShopBack Pay. You will plan and execute B2C marketing campaigns across various channels, manage projects end-to-end, and collaborate with cross-functional teams. Responsibilities include driving user growth and retention, optimizing marketing programs, and leveraging data-driven insights. The ideal candidate possesses 3-5 years of marketing experience, strong analytical skills, and excellent project management capabilities. ShopBack offers competitive compensation, a work-from-anywhere benefit, and a collaborative culture.

Requirements

• 3–5 years’ experience in marketing, campaigns, or business growth, ideally in offline retail, e-Commerce, or payments
• Proven ability to drive outcomes independently in a fast-paced, performance-driven environment
• Strong analytical and data interpretation skills, you make decisions based on facts, not assumptions
• Creative problem solver with a can-do attitude and solid team spirit
• Excellent interpersonal and stakeholder management skills
• Strong project management capabilities, able to juggle multiple brand campaigns and tight deadlines
• A strategic and creative thinker with a passion for delivering innovative marketing solutions

Responsibilities

• Lead Growth Initiatives: Drive user growth and retention strategies, with a focus on scaling revenue for ShopBack Pay
• Plan B2C Campaigns: Partner with top brands across F&B, Fashion, Beauty, and Home & Living, working alongside account managers to ideate and execute effective B2C marketing campaigns
• Execute 360° Marketing: Manage campaigns end-to-end—from crafting pitch decks and securing buy-in from brand partners to launching across in-app, website, offline, social media, CRM, paid ads, and influencer channels
• Project Management & Scaling: Spearhead and scale core marketing programmes to boost merchant participation and business impact; continuously optimize messaging and communication channels
• Cross-Functional Collaboration: Work closely with design, content, operations, social, BD, and account management teams to deliver results for both ShopBack and our partners
• Be Data-Led: Measure campaign performance, identify scalable growth opportunities, and translate insights into winning strategies

Benefits

• Competitive compensation based on your performance
• Work-From-Anywhere benefit to enable you to thrive personally and professionally
• Flow Day Thursday (1-day a week, optional to work from home or office)