Senior Marketing Associate, Retention

Summary

Join Backcountry as a Senior Marketing Associate, Retention and blend strategic thinking with hands-on execution of multi-channel retention marketing programs. You will manage campaigns from ideation to launch, collaborating with various teams. Leverage data analysis to optimize campaigns and drive customer engagement and loyalty. This role demands strong analytical and organizational skills, along with experience in email marketing and e-commerce. Backcountry offers competitive compensation, comprehensive benefits, and opportunities for growth.

Requirements

• 4+ years of experience in retention, lifecycle, or email marketing roles, ideally in an e-commerce setting
• Experience in hands on executing email marketing campaigns using ESPs
• Strong organizational skills with meticulous attention to detail
• Strong analytical skills—you can comfortably interpret data, run tests, and make data-driven marketing decisions
• A collaborative attitude—you build positive relationships and communicate effectively across teams

Responsibilities

• Execute multi-channel retention marketing programs across email, SMS, and more. You’ll identify ways to increase engagement and grow customer lifetime value
• Manage campaigns from idea to launch—including calendar planning, creative briefing, audience segmentation, building emails, QA, and measuring performance
• Work closely with Ecommerce, Creative, Analytics, Product, and Brand Marketing teams to ensure cohesive, effective campaigns
• Dive into performance data to uncover opportunities and insights. You’ll continuously refine campaigns through testing, personalization, and optimization, always looking for new ways to improve performance

Benefits

• Competitive compensation
• Medical/Dental/Vision benefits through Greenshield- Health Benefits 100% employer paid!
• Company Provided Life Insurance equal to one year salary
• RRSP matching
• 3 weeks’ vacation + 5 Paid Sick Days
• Birthday off with pay!
• Paid holidays