Senior Lifecycle Marketing Associate

Summary

Join Bird as a Senior Associate of Lifecycle Marketing and build data-driven marketing strategies to boost customer acquisition, engagement, retention, and reactivation. You will own the entire customer journey, using various channels like email and in-app messaging to create personalized campaigns. This role involves collaborating with cross-functional teams, mapping customer journeys, and implementing segmentation strategies. You will lead the CRM and lifecycle marketing team, develop a loyalty program, and conduct market research. Responsibilities also include managing marketing technology and ensuring data privacy compliance. The ideal candidate will have a strong marketing background, data analysis skills, and experience with CRM systems.

Requirements

• Bachelor's degree in a marketing, communication strategy, or business from a competitive school
• Proficient in SQL
• 1-2+ years of experience using data to facilitate business or product decisions
• Experience with CRM Systems such as Hubspot, Braze, etc
• Experience in a fast paced, startup environment, or proven track record at flying fast!

Responsibilities

• Develop customer acquisition and retention communication strategies for Bird/Spin brands that will drive growth and support business objectives and drive rider conversion, onboarding, engagement, frequency, and retention through targeted, data-driven lifecycle marketing programs
• Map customer journeys across various lifecycle stages to identify gaps and opportunities that help inform the strategy and roadmap for all CRM channels
• Focus on a seamless customer journey, ensuring consistent messaging from one touchpoint to the other to provide an optimal brand and customer experience
• Lead end-to-end execution of CRM campaigns, including strategy, creative development, segmentation, automation, testing and reporting/measurement
• Design segmentation and personalization strategies based on customer behavior, demographics, and predictive analytics
• Lead the CRM and lifecycle marketing team to manage the CRM campaign calendar
• Build and implement a scalable and effective Loyalty program to drive Bird/Spin’s business objectives
• Partner with Product & Engineering to integrate lifecycle marketing into the customer experience and product roadmap
• Lead all ad hoc and ongoing customer, competitive and market research initiatives globally including reporting on key insights and developing and owning the action plan derived from research
• Track and report on research KPIs including brand awareness, perception, CSAT and NPS
• Responsible for first party data strategy, data hygiene, and ensuring data capture meets local privacy rules and regulations
• Own all Martech related to Lifecycle Marketing, including CRM, CDP, Marketing Automation Systems, and Research Tools (ie Braze, Twilio, etc.)
• Utilize data insights to identify new opportunities for acquisition, activation and retention
• Drive customer experience focused on segment value propositions
• Influence and inform cross-functional teams through write-ups, meeting and presentations of communication-based recommendations
• Lead by example and help educate business stakeholders with varying technical or non-technical backgrounds

Preferred Qualifications

• Graduate degree in a marketing, communication strategy, or business from a competitive school
• Responsible and reliable to the people you work with - this is a team effort!
• Growth mindset: you seek out learning opportunities for yourself and the team
• Effective communication skills: you can build the story and then tell it just as well
• Project management savvy: you expect best from your peers to get joint projects done well
• Seize opportunities and willing to go beyond the task at hand
• Responsiveness: you deliver timely, digestible answers to complex asks
• Constantly think of ways to improve our products and the business

Benefits

• Plenty of time off to relax and recharge
• A resource to help you switch off
• Work from home stipend
• Bird ride credits