Senior Marketing Associate, Retention

Summary

Join Backcountry as a Senior Marketing Associate, Retention and blend strategic thinking with hands-on execution of multi-channel retention marketing programs. You will manage campaigns from ideation to launch, collaborating with various teams. Leverage data analysis to optimize campaigns and drive customer engagement and loyalty. This role requires 4+ years of experience in retention marketing, ideally in e-commerce, along with strong analytical and organizational skills. Backcountry offers competitive benefits including PTO, medical/dental/vision, 401k match, and more.

Requirements

• 4+ years of experience in retention, lifecycle, or email marketing roles, ideally in an e-commerce setting
• Experience in hands on executing email marketing campaigns using ESPs
• Strong organizational skills with meticulous attention to detail
• Strong analytical skills—you can comfortably interpret data, run tests, and make data-driven marketing decisions
• A collaborative attitude—you build positive relationships and communicate effectively across teams

Responsibilities

• Execute multi-channel retention marketing programs across email, SMS, and more. You’ll identify ways to increase engagement and grow customer lifetime value
• Manage campaigns from idea to launch—including calendar planning, creative briefing, audience segmentation, building emails, QA, and measuring performance
• Work closely with Ecommerce, Creative, Analytics, Product, and Brand Marketing teams to ensure cohesive, effective campaigns
• Dive into performance data to uncover opportunities and insights. You’ll continuously refine campaigns through testing, personalization, and optimization, always looking for new ways to improve performance

Benefits

• PTO
• Medical/Dental/Vision and a variety of supplemental policies available
• Company 401K match
• Company Health Spending Account (HSA) match
• Company provides group life insurance at no cost
• COBRA reimbursement for salaried employees until health insurance eligible
• Paid Holidays
• Birthday off with pay!
• Pet Insurance
• Generous employee discounts