Senior Online Marketing Associate

Summary

Join ShopBack's Regional Online Marketing team as an experienced online marketer to design and implement online media strategies driving growth in acquisition, retention, and branding across Asia-Pacific. Collaborate with local teams and regional stakeholders to ensure seamless execution of marketing initiatives. Manage performance of online marketing channels (Meta Ads, Google Ads, TikTok Ads, network campaigns), analyze campaign data for optimization, and plan/execute budgets. You will need a Bachelor's degree, 3+ years of experience in online paid media, proven growth-driving abilities, and proficiency in various marketing tools. This role offers competitive compensation, a work-from-anywhere benefit, and opportunities for career progression within a collaborative and inclusive global team.

Requirements

• Bachelor’s degree in marketing, business, or relevant experience
• 3+ years of hands-on experience in online paid media for APP and Web products
• Proven track record of driving significant growth with marketing efficiency
• Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and network campaigns
• Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer
• Excellent analytical skills with a data-driven mindset to interpret and act on data insights
• Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities
• Good communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely
• Self-starter with the ability to work independently, owning the problem and developing the solution

Responsibilities

• Manage and be responsible for the performance of all relevant online marketing channels including but not limited to Meta Ads, Google Ads, TikTok Ads, and network campaigns
• Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development
• Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes
• Responsible for budget planning and execution, aimed at maximizing marketing effectiveness
• Growth hacking through constant testing to discover new marketing opportunities

Preferred Qualifications

Prior experience with SEO is a plus

Benefits

• Career progression paths and opportunities to take on greater challenges that help you realise your ambitions
• Be part of a winning team on a journey to global scale
• Competitive compensation based on your performance
• Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day
• Work-From-Anywhere benefit to enable you to thrive personally and professionally