Technology & Services Industry Association is hiring a
Senior Marketing Automation Manager, Remote - United States

Summary

The job description is for a Senior Marketing Automation Manager at TSIA's Marketing team. The role involves leading outbound marketing activities, developing and implementing profitable nurture streams, collaborating with various teams, optimizing email performance, and creating multi-channel customer journeys. The candidate should have 3+ years of B2B experience in lifecycle management, retention, CRM, email marketing roles, and strong experience using Marketo and Salesforce.

Requirements

• 3+ years of B2B experience in lifecycle management
• 3+ years experience in retention, CRM, email marketing roles within fast paced competitive environments
• Strong experience working in competitive industries for high growth companies
• 3+ years experience using Marketo to build and execute complex CRM campaigns with multiple stakeholders
• 3+ years experience using Salesforce to generate and manage email lists and campaigns
• 3+ years experience building and managing email templates using HTML
• Strong awareness of user operations (i.e. loyalty programs)

Responsibilities

• Increase engagement and behaviors related to loyalty, using transactional and behavioral data
• Help define the CRM roadmap to achieve retention goals
• Collaborate with analytics, marketing, product, and design teams
• Execute automated campaigns to maximize engagement and retention throughout the customer lifecycle
• Produce weekly and monthly campaign reporting, make recommendations, and implement changes based on key findings
• Manage day-to-day email sends, list management to increase consumer LTV, build lasting relationships, drive engagement, retention, and personalization
• Optimize email performance through testing strategies, targeted segmentation strategies, and creative enhancements
• Apply customer segmentation and marketing automation to deliver personalized customer marketing journeys across multiple touch points
• Monitor and evaluate campaign results across all channels to understand the efficacy of strategies and tactics for improving engagement and retention
• Develop a rigorous testing strategy (A/B and multivariate tests) to continually optimize all areas of the programs, including identifying moments to better understand our customer segments and their lifecycle and behaviors across multiple channels
• Develop and implement all multi-channel customer journeys for engagement, retention, growth, and re-activation lifecycle campaigns

Benefits

• Flexible hybrid or remote work options
• Great benefits package
• Professional development opportunities
• Unlimited paid time off
• Work with the biggest and best names in tech
• Promote from within