Senior Manager, Marketing Automation & Technology

Summary

Cision is hiring a Senior Manager of Marketing Automation & Technology to manage marketing technology and complex system integrations, support audience segmentation and database governance. The role requires 5+ years of technical Eloqua experience, 3+ years of implementing and managing MarTech tools, strong Excel skills, understanding of the SaaS business model and B2B Marketing funnel.

Requirements

• Lead strategic cross-functional MOps initiatives including onboarding new marketing technologies and major system or process updates
• Requirement gathering and documentation
• Project management and stakeholder communication
• Alignment with IT and Web Operations
• Platform configuration and integrations
• End user training and enablement
• Strategically implement, manage, and troubleshoot integrations across our MarTech stack
• Manage automated syncs between Eloqua and four regional Salesforce instances
• Oversee complex lead creation programs
• Ensure seamless integrations between our websites and Eloqua / MarTech tools
• Own and manage select MarTech tools
• Advocate for platform adoption
• Support new use cases defined by Marketing teams
• Manage users and licenses
• Audit usage and make contract renewal recommendations
• Support advancements in audience segmentation and promote database health and governance
• Identify best data sources and integrations for evolving marketing segmentation needs
• Support data enrichment and contact acquisition strategies
• Perform data manipulation to manage dirty or incomplete data
• Monitor contact database health and implement database management best practices
• Help ensure our processes and programs are compliant with privacy and consent laws

Responsibilities

• Managing marketing technology and complex system integrations
• Supporting audience segmentation and database governance

Benefits

$124,500 - $136,950 a year