Senior Marketing Data Analyst

Summary

Join Jamf as a Senior Marketing Data Analyst and measure, analyze key performance metrics, and create tools to communicate insights to cross-functional teams. You will identify and prioritize high-impact business opportunities, enabling data-driven decisions to meet marketing objectives. This role requires strong narrative and visualization skills, a collaborative approach, and a self-starting attitude. You will design and maintain analytics dashboards, leverage Google Analytics and Google Tag Manager, partner with the marketing team to optimize campaigns, and conduct in-depth analysis of lead generation and sales pipeline efficiency. The position also involves data forecasting, collaboration with engineering and data teams, mentoring stakeholders, and recommending analytics technology enhancements. Jamf offers remote, in-office, and hybrid work options.

Requirements

• Minimum of 5 years of experience with analytics and business intelligence tools for data analysis and reporting (e.g. Domo or Tableau)
• Expertise in Google Analytics and Google Tag Manager, with experience setting up, configuring, and troubleshooting tracking and tagging
• 4 Year / Bachelor's Degree in Data Science, Computer Science, Statistics, Mathematics, or a related field

Responsibilities

• Design, build, and maintain advanced analytics dashboards and reports in Domo to track and evaluate marketing performance with a focus on key metrics
• Leverage expertise in Google Analytics to monitor website performance, user engagement, and conversion rates; analyze traffic patterns; and provide actionable insights to improve campaigns
• Set up and configure Google Tag Manager (GTM) to implement tags and tracking for new features, campaigns, and user interactions
• Partner with the marketing team to analyze campaign impact and provide recommendations to optimize ad spend, targeting, and content strategy
• Conduct in-depth analysis of lead generation trends, customer segmentation, and sales pipeline efficiency to inform campaign and product positioning
• Use data forecasting and predictive modeling to support strategic planning and budget allocation for marketing initiatives
• Collaborate with engineering and data teams to maintain data integrity, manage pipelines, and troubleshoot discrepancies
• Gather and understand business requirements by meeting with marketing, sales, operations, and other stakeholders
• Mentor stakeholders and analysts to develop in-house analytics capabilities
• Recommend and shape the analytics technology stack to enhance insights into performance

Preferred Qualifications

• Experience as a Data Analyst in a SaaS or technology-driven environment, with strong focus on marketing analytics
• Experience with SQL and data warehouse solutions such as Snowflake
• Master's degree in relevant field of study
• Familiarity with CRM, marketing automation, web analytics, and digital advertising tools
• Proven track record of leading complex projects to completion and achieving business objectives
• Self-starter with strong organizational and analytical skills

Benefits

• Remote, in-office, and hybrid roles
• Clear career path that enables you to grow under supportive leadership and management