Senior Manager, Marketing Operations

Summary

Join TRM Labs' Marketing team as their Marketing Operations Manager and scale pipeline impact for the revenue team. You will own the Marketing Operations strategy, from MarTech architecture and attribution modeling to lead routing and reporting. This hands-on role blends systems-level thinking with execution, requiring you to manage and optimize the marketing tech stack, build reporting ecosystems, and collaborate across teams. You will evaluate and implement new tooling, scope strategic experiments, and identify operational gaps. The ideal candidate has 5+ years of B2B Marketing Operations experience in fast-paced SaaS environments, deep expertise with marketing systems (especially HubSpot and Salesforce), and excellent project management skills. This is a strategic role instrumental in helping TRM scale, offering opportunities for growth and impact within a mission-driven company.

Requirements

• 5+ years of experience in B2B Marketing Operations, with significant time in fast-paced SaaS environments
• Deep expertise with marketing systems — especially HubSpot (admin-level proficiency), Salesforce, and ideally HockeyStack and LeanData
• A strategic thinker who thrives on synthesizing data, systems, and process into scalable solutions — and a hands-on executor
• Experience building and managing end-to-end reporting ecosystems that span the full marketing funnel, from awareness to opportunity
• Familiarity with lead lifecycle design, campaign attribution, and ROI analysis
• Excellent project management skills and comfort working cross-functionally across technical and non-technical stakeholders
• Self-starter attitude with high agency, ownership mindset, and eagerness to operate independently in an IC role while preparing to scale a team

Responsibilities

• End-to-End Reporting Across Marketing Functions – Build and manage comprehensive reporting for content, PMM, regional marketing, and demand generation. Translate reporting into actionable insights
• Full Ownership of Marketing Infrastructure & Tooling – Manage and optimize our marketing tech stack, including HubSpot, Salesforce, HockeyStack, Apollo, Clay, Splash, LeanData, and Osano. You’ll build and maintain scalable processes for things like campaign execution, lead scoring and routing, UTM tracking, and attribution
• Hands-On Execution with Strategic Impact – As an initial IC (with agency support), you’ll blend systems-level thinking with roll-up-your-sleeves execution. Evaluate and implement new tooling, scope strategic experiments, and identify operational gaps — while building documentation and knowledge bases to onboard future teammates. Support strategic initiatives such as pipeline predictability models, funnel diagnostics, and ROI analysis
• Cross-Functional Partnership & Resource Management – Collaborate across Marketing, Sales, RevOps, and Finance to align goals, surface insights, and evolve GTM infrastructure. Manage agency partners and define hiring needs to scale the Marketing Ops function

Benefits

• Work alongside top experts and learn every day
• Embrace a growth mindset with development opportunities tailored to your role
• Take on high-impact challenges in a fast-paced, collaborative environment
• Thrive in a culture of coaching, where feedback is fast, direct, and built to help you level up. We expect everyone to both give and receive feedback as part of how we get better—together
• To support this intensity, we’re also intentional about rest and recharge. We offer generous benefits, including PTO, Holidays, and Parental Leave for full time employees
• As a remote-first company, TRM Labs is built for global collaboration