Senior Marketing Manager

Summary

Join Cartwheel, a company tackling the student mental health crisis, as a Senior Marketing Manager. You will play a key role in scaling Cartwheel's marketing function, focusing on product marketing, content creation, and sales enablement. Reporting to the Head of Marketing, you will shape product messaging, conduct market research, collaborate with the Product team, and lead product launch strategies. You will also support content development, ensure consistent messaging, and develop sales enablement assets. This is a full-time, remote position with regular in-person company retreats. Cartwheel offers competitive compensation, equity, and excellent benefits.

Requirements

• 7+ years of marketing experience at a B2B or B2B2C organization
• Proven track record in driving measurable growth through marketing strategies
• You’re comfortable collaborating with partners and stakeholders across sales, marketing, product, and beyond
• Expertise in content strategy, development, and distribution
• Exceptional written and verbal communication with the ability to comfortably flex between giving direction, editing, and directly writing
• Strategic and innovative mindset with demonstrated ability to develop and execute on full funnel, omni-channel campaigns
• Expertise in content strategy, development, and distribution

Responsibilities

• Shape our core product messaging: Define strategic initiatives and product / feature launch priorities to evolve our market position in the K-12 education space. Messaging will be disseminated via our website, email campaigns, collateral, social media, etc
• Conduct market research on customer needs, pain points, and competitive positioning
• Collaborate with the Product team to understand product features, value prop, and roadmap
• Develop collateral that builds trust and excitement around our product features among our audiences (administrators, student services leaders, and school counselors)
• Lead product launch strategies, including internal training and external communications
• Support the development of a comprehensive content strategy aligned with our brand voice and target audience
• Write and disseminate high-quality, engaging content across various formats & mediums (blog, website, social, etc)
• Ensure consistent messaging across all content platforms
• Develop and continually refine assets that will improve conversion rates at each stage of the sales funnel (e.g., videos, pitch deck, collateral, website)
• Gather and report on feedback from customers on what parts of our messaging resonates more vs less and how this feedback should impact marketing strategy

Preferred Qualifications

Marketing experience at a B2B or B2B2C organization in healthcare or K-12 education

Benefits

• Competitive cash compensation between $140,000 to $160,000
• Equity ownership stake in the company
• High-quality health insurance with a $0 monthly premium option for employees
• Dental, Vision, and Employer-Sponsored Life Insurance
• 4 weeks of paid PTO (3 weeks any time + 1 week office closure in December)
• Sick Leave + Holidays
• 401K with 2% employer match
• Team-based culture with mission-driven colleagues who will go to bat for you