Senior Marketing Manager

Summary

Join Natera as a Senior/Marketing Manager, Organ Health, playing a key role in supporting and delivering marketing tactics for the Organ Health product portfolio (Renasight and Prospera). This position requires effective cross-functional collaboration with various teams. You will report to the Director of Marketing, Renasight, focusing on the rapid growth of Renasight and providing similar support for Prospera. The role involves developing marketing strategies, executing campaigns, tracking ROI, and collaborating with internal and external stakeholders. The position offers competitive compensation and benefits, including comprehensive medical, dental, vision, life, and disability plans, as well as free testing and fertility care benefits for employees and their families.

Requirements

Bachelor’s degree required

Responsibilities

• Assist in developing marketing strategy and messaging for Natera’s Organ Health products
• Develop and execute marketing campaigns to drive awareness and adoption in the marketplace and negate competitive activities
• Maintain knowledge of key product attributes and competitive differentiation to effectively position products in both traditional and digital channels
• Collaborate with the cross functional team to develop training content and messaging for the sales team
• Facilitate design and finalization of marketing collateral, including printed materials and digital materials through collaboration with the Natera corporate graphic designers and medical, product, and sales stakeholders
• Track ROI for marketing programs and support strategic investment-planning
• Ensure timely maintenance and updates of materials for use by or training of the sales team
• Interact cross-functionally with copywriters, designers, sales team, product development team, and executive leadership to achieve alignment internally on key messages and claims
• Conduct market research to evaluate effectiveness of messaging
• Assist with planning and material development for internal sales and marketing meetings as well as external ad board meetings with customers

Preferred Qualifications

• 2+ years prior sales and marketing experience in life sciences or clinical experience in genetic testing space strongly preferred
• Prefer 1-2 years of experience in the biopharma and/or diagnostic industry, consulting, medical communications, healthcare advertising or other relevant experience
• Prefer experience in digital marketing
• Ability to handle multiple tasks at one time
• Ability to work with limited supervision
• Ability to be a proactive problem solver
• Must be able to analyze many variables and choose the most effective course of action quickly/ work on additional tasks as requested by Management
• Must be able to handle novel and diverse work problems on a daily basis
• Must be able to communicate feedback in a professional manner

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Pregnancy and baby bonding leave
• 401k benefits
• Commuter benefits
• Generous employee referral program