Senior Manager, Marketing Operations

Summary

Join AffiniPay as a Senior Manager, Marketing Operations and collaborate with cross-functional teams to streamline process automation and lead flow, optimize campaign execution, and implement scalable martech solutions. You will develop and execute scalable campaign workflows, design and manage marketing campaigns in Marketo, optimize marketing operations processes, monitor lead progression, and lead the implementation and optimization of marketing platforms. This role requires a strategic thinker with deep expertise in marketing operations leadership and strong analytical skills. You will partner with the Revenue Intelligence and Revenue Operations teams to analyze performance and ensure efficient lead management. The ideal candidate will have 7+ years of experience in Marketing Operations, Demand Generation, or Revenue Operations and strong understanding of marketing automation.

Requirements

• 7+ years of experience in Marketing Operations, Demand Generation, or Revenue Operations
• Strong understanding of marketing automation (Marketo), lead flow processes, and campaign execution
• Ability to analyze performance metrics, optimize attribution models, and provide actionable insights to improve marketing effectiveness
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment
• Strong communication and collaboration skills to work effectively across cross-functional teams

Responsibilities

• Partner with marketing teams to develop and execute scalable campaign workflows that align with business objectives, including lead generation, customer retention, and revenue growth
• Design, implement, and manage marketing campaigns in Marketo, encompassing email marketing, lead nurturing, events, promotions, and other targeted initiatives
• Optimize marketing operations processes, including lead scoring, ensuring efficiency in campaign execution, lead routing, tracking, and appropriate follow-up
• Monitor lead progression through the sales funnel, track campaign attribution, and provide insights to optimize lead quality and conversion rates
• Lead the implementation and optimization of marketing platforms to support marketing automation, campaign management, and attribution tracking
• Partner with our Revenue Intelligence team to analyze marketing performance metrics, such as lead flow, conversion rates, and ROI
• Work closely with Revenue Operations to ensure efficient lead management, from initial capture to qualification and handoff
• Ensure proper alignment between marketing and sales to drive pipeline growth while providing insights to enhance efficiency and effectiveness
• Own the Marketing Operations request intake process, ensuring tasks are executed efficiently
• Develop and document best practices, SOPs, and scalable processes for marketing teams
• Stay up-to-date with marketing technology trends and recommend innovative solutions to enhance operational efficiency

Preferred Qualifications

Experience with marketing technology implementation and integration is a plus, particularly with platforms such as Salesforce, Clay, Qualified, Impact, or ABM solutions

Benefits

• All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!
• Have some fur babies? - We offer them insurance too!
• RELAX and enjoy your time away with our flexible paid time off policy!
• We will help you plan for your future - 401K, or RRSP if in Canada, with a company match
• Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
• Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
• Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers
• Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
• We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
• D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
• An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some “sweet” surprises for those afternoon pick-me-ups