Senior Marketing Manager

Summary

Join Hostaway, a thriving SaaS startup revolutionizing the vacation rental industry, as a Senior Marketing Manager. This fully remote role, based in Europe, offers a unique opportunity to conceptualize and execute growth strategies, generate qualified leads, and collaborate with a dedicated team. You will be responsible for content creation, SEO/PPC management, implementing new marketing tools, and reporting campaign success. This position requires extensive marketing experience, particularly within the European B2B SaaS sector, and a proven track record of revenue growth. Hostaway provides competitive compensation, equity, professional growth opportunities, and various benefits tailored to the applicant's country of residence.

Requirements

• A wealth of experience in marketing and selling to European audiences
• 3 to 5 years of experience in a marketing role, preferably at a B2B SaaS and/or startup
• A wealth of experience in developing various types of content - written, visual, video, etc
• Experience in using a full stack of marketing tools, including Salesforce, Hubspot, Unbounce, Google Analytics, Google Adwords, Hootsuite, Salesloft, etc
• Advanced lead generation experience that results in revenue growth
• Analytical skills to measure ROI, impact of campaign performance, etc
• Ability to continuously innovate and improve all aspects of growth marketing
• Bachelor's degree in Marketing or related field

Responsibilities

• Conceptualize and execute growth strategies to increase leads, conversions, revenue, and brand awareness across Europe and the rest of the world
• Generate qualified leads and efficiently accelerate existing pipeline through the sales process
• Work with the content team to generate various types of region specific content (written, visual, video, etc.) and distribute to our target audience
• SEO - on-page and off-page
• PPC and all related activities and materials
• Research and implement new tools and processes to enable sales to close more deals
• Measure and report the success of campaigns and continually iterate to improve ROI
• Social media management
• Email marketing
• Maintain and develop our website and other collateral/promotional material
• Deliver compelling, specific messaging for various buyer personas at various stages of the purchasing cycle

Preferred Qualifications

A 2nd language (French, Spanish or Italian preferred)

Benefits

• Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant
• 100% Remote: Enjoy the freedom to work from anywhere within your country of residence—be it a co-working space, your home office, or even your dining room table. The choice is yours. Just don’t ask to work in our office (we don’t have one)
• Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company. This ensures we all share in the company’s success
• Values-Driven Leadership: Our Core Values are not just words we’ve written to make us feel good. We leverage them daily when making strategic and tactical decisions
• Professional Growth: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities
• Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms
• Geographic Specific Benefits: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary. The specifics depend on the country of the applicant
• Dynamic Team Culture: As a global company with team members in over 40 countries, our diverse and international culture fuels our innovation and creativity, providing a key pillar to our success (and making it a lot of fun to work here)