Senior Marketing Manager

Summary

Join Hostaway, a SaaS startup transforming the vacation rental industry, as a Senior Marketing Manager! This fully remote role (within Europe) offers a chance to conceptualize and execute growth strategies, generate qualified leads, and collaborate with a dedicated team. You will be responsible for content creation, SEO/PPC management, implementing new tools, measuring campaign success, and social media/email marketing. This role requires significant marketing experience, particularly within B2B SaaS and European markets, along with proven lead generation skills and proficiency in marketing tools. Hostaway offers competitive compensation, equity, professional growth opportunities, and various benefits depending on the applicant's country of residence.

Requirements

• A wealth of experience in marketing and selling to European audiences
• 3 to 5 years of experience in a marketing role, preferably at a B2B SaaS and/or startup
• A wealth of experience in developing various types of content - written, visual, video, etc
• Experience in using a full stack of marketing tools, including Salesforce, Hubspot, Unbounce, Google Analytics, Google Adwords, Hootsuite, Salesloft, etc
• Advanced lead generation experience that results in revenue growth
• Analytical skills to measure ROI, impact of campaign performance, etc
• Ability to continuously innovate and improve all aspects of growth marketing
• Bachelor's degree in Marketing or related field

Responsibilities

• Conceptualize and execute growth strategies to increase leads, conversions, revenue, and brand awareness across Europe and the rest of the world
• Generate qualified leads and efficiently accelerate existing pipeline through the sales process
• Work with the content team to generate various types of region specific content (written, visual, video, etc.) and distribute to our target audience
• SEO - on-page and off-page
• PPC and all related activities and materials
• Research and implement new tools and processes to enable sales to close more deals
• Measure and report the success of campaigns and continually iterate to improve ROI
• Social media management
• Email marketing
• Maintain and develop our website and other collateral/promotional material
• Deliver compelling, specific messaging for various buyer personas at various stages of the purchasing cycle

Preferred Qualifications

A 2nd language (French, Spanish or Italian preferred)

Benefits

• Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant
• 100% Remote: Enjoy the freedom to work from anywhere within your country of residence—be it a co-working space, your home office, or even your dining room table. The choice is yours. Just don’t ask to work in our office (we don’t have one)
• Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company. This ensures we all share in the company’s success
• Values-Driven Leadership: Our Core Values are not just words we’ve written to make us feel good. We leverage them daily when making strategic and tactical decisions
• Professional Growth: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities
• Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms
• Geographic Specific Benefits: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary. The specifics depend on the country of the applicant
• Dynamic Team Culture: As a global company with team members in over 40 countries, our diverse and international culture fuels our innovation and creativity, providing a key pillar to our success (and making it a lot of fun to work here)