Senior Marketing Manager

Summary

Join HubSpot's Customer Marketing Team as a customer-centric marketer to build and scale customer experience through marketing automation. You will leverage AI and data science-powered automation to empower customers with insights and resources. Responsibilities include owning program elements, designing communications, optimizing campaigns, and collaborating with stakeholders. The ideal candidate possesses a strong passion for customer experience, is analytical, and has experience running marketing campaigns. HubSpot offers a competitive compensation package including base salary, commission, bonus, and potential equity. The company values flexibility and connection, offering remote work options with in-person onboarding and events.

Requirements

• Have a strong passion for customer experience. You find yourself being the voice of the customer in cross-departmental projects
• Are excited by solving tough problems no one else has solved
• Are self-starters, capable of driving projects forward independently
• Love working on high-impact, cross-departmental initiatives that require expert project and stakeholder management
• Are deeply analytical, with the ability to interpret reporting and translate it into strategy and action
• Have an experimental mindset, with experience running marketing campaigns from conception to execution and reporting
• Have the ability to be hands on, with a comfort in driving both strategy and day-to-day execution

Responsibilities

• Own every element of your program from top to bottom -- from strategy to defining metrics, and execution to reporting -- and be an internal thought leader on what your audiences need to be successful
• Design, write and build emails and other communications, including the positioning, segmentation and basic operations
• Push our communications to the next level using data-driven decision-making and creativity. That could mean expanding into new channels (e.g. in-app, push notifications), focusing on new cohorts for personalization (e.g. HubSpot account admins) or introducing a brand new strategy
• Experiment to optimize and iterate on your work, improving the value customers get from HubSpot at every step of their journey
• Collaborate with stakeholders to expand your program and create a consistent customer experience across channels. You’ll align across almost every team and level of the organization, especially other Marketing teams, Customer Success, Ops, and Product

Benefits

• Base salary
• On-target commission for employees in eligible roles
• Annual bonus targets under HubSpot’s bonus plan for eligible roles
• HubSpot’s equity plan to receive restricted stock units (RSUs)
• Overtime pay
• Remote work options