Senior Marketing Manager

Summary

Join our team as a Senior Marketing Manager, Healthcare B2B and lead our global marketing efforts focused on brand management, portfolio marketing, and performance marketing. You will develop and execute strategic marketing initiatives for a technology-enabled business services environment in the healthcare sector. This role requires close collaboration with sales, product, and other internal teams to drive revenue growth and enhance brand presence. The ideal candidate possesses extensive experience in B2B healthcare marketing and a proven ability to lead and mentor a team. We offer a competitive compensation and benefits package, a collaborative culture, and opportunities for professional development.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 7+ years of progressive marketing experience, with at least 3 years in a leadership capacity
• Demonstrated experience in marketing to Healthcare Providers (hospitals, clinics, physician networks, etc.) and deep understanding of their unique challenges and needs
• Proficiency in digital marketing channels (SEO, SEM, email, social media) and marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
• Strong analytical skills with the ability to interpret data, derive insights, and make strategic recommendations
• Experience with brand management, product marketing, and demand generation in a B2B context
• Proven ability to lead and develop a global marketing team, including remote team members
• Excellent communication, presentation, and interpersonal skills, with the ability to influence at all levels
• Strong project management skills; capable of prioritizing and managing multiple initiatives in a fast-paced environment
• Strategic, creative thinker with a growth mindset and customer-centric approach

Responsibilities

• Develop and implement a cohesive brand strategy that resonates with the healthcare provider market
• Oversee brand guidelines, ensuring consistency and alignment across all channels and touchpoints
• Continuously monitor brand health and perception through market research and competitive analysis
• Define product positioning, messaging, and go-to-market strategies for the company’s portfolio of healthcare B2B services
• Collaborate with Product Management and Sales to create compelling value propositions that address market and customer needs
• Conduct ongoing market assessments to identify growth opportunities and inform product roadmaps
• Develop and execute data-driven digital marketing campaigns (e.g., SEO, SEM, email marketing, social media) to generate leads and drive conversion
• Set KPIs, track performance metrics, and optimize campaigns to improve ROI and marketing effectiveness
• Leverage marketing automation and analytics tools to provide actionable insights, recommendations, and continuous campaign improvements
• Lead, mentor, and manage a global marketing team, fostering a culture of innovation, accountability, and high performance
• Partner with cross-functional teams (Sales, Product, Operations, etc.) to align marketing strategies with overall business objectives
• Champion best practices in marketing operations, project management, and process improvement
• Build and maintain strong relationships with external partners, industry influencers, and key stakeholders
• Represent the company at industry events, conferences, and webinars to increase brand visibility
• Collaborate with subject matter experts to develop thought leadership content (whitepapers, case studies, webinars) relevant to healthcare providers

Preferred Qualifications

MBA or advanced degree

Benefits

• Competitive compensation and benefits package
• Collaborative and inclusive culture that values innovation and professional development
• High visibility role with direct impact on business growth and brand awareness
• Salary Range: 80k base + 40k Performance Bonus