Senior Marketing Manager

Summary

Join Keypath Education, a top Australian workplace, as a Senior Marketing Manager to lead go-to-market strategies and commercial performance for online postgraduate programs. You will champion student success, develop insight-led value propositions, and manage cross-functional teams using an Agile approach. Responsibilities include budget management, continuous optimization, and building strong university partnerships. This role requires a strategic marketing leader who is product-obsessed, performance-driven, execution-focused, collaborative, and curious. The successful candidate will help a leading university expand its reach in the adult learner market and contribute to positive student outcomes.

Requirements

• Be product-obsessed
• Be performance-driven
• Be execution-focused
• Be collaborative
• Be curious

Responsibilities

• Lead the go-to-market strategy and commercial performance for a portfolio of online postgraduate programs, championing the student at every stage of the journey
• Shape insight-led competitive value propositions and translate these into high-impact, end-to-end marketing plans
• Lead a cross-functional Agile squad, manage budget allocation, and drive continuous optimisation to achieve student start and retention targets
• Play a key role in building strong relationships with a critical university partner, using your influence to align stakeholders and drive innovation

Benefits

• Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office
• Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days
• Dedicated DEI committee
• Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master degrees from our many university partners
• Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more
• Company events and activities run in-office and remotely
• Fast-growing company with increasing career path opportunities