Senior Marketing Manager

Summary

Join the Wikimedia Foundation as a Marketing Leader to develop and implement strategies for engaging young people (18-25) on short-form video platforms using Wikipedia. You will lead a team in creating dynamic content and campaigns to increase Wikipedia's presence and engagement with this demographic. This role involves collaborating with various teams across the Foundation, testing marketing strategies, and using data to iterate and improve results. You will also manage a social media team, oversee short-form video and wider social media strategies, and work with product and tech teams to enhance engagement. The position requires experience in marketing to young people through short-form video and other channels, as well as experience managing creative teams and building online communities. This is a fully remote role based in the Pacific Time Zone.

Requirements

• Experience working for a global brand, effectively marketing to young people through short form video, as well as other channels
• Experience embracing bold, creative, experimental, and successful risk taking, leading to greater innovations and improved performance
• Experience delivering creative work scrappily, in low-resource environments
• Strong knowledge of the creative development process, coupled with practical experience in managing (internal or external) creative and production teams
• Experience in effectively building engaged online communities
• Ability to effectively manage stakeholders across multiple levels and functions, including strong communication and problem-solving skills, to ensure alignment with project goals and foster positive relationships
• Ability to work quickly, and flexibly, across multiple timezones, cultures and priorities
• Sound judgment with proven ability to make objective, data-based decisions
• Line management experience, having previously led a successful social team
• Budget management

Responsibilities

• Leading and collaborating with multiple teams across the Wikimedia Foundation (Product, Partnerships, Brand Studio, and others) to develop creative and experimental video content at an accelerated pace
• Exploring, developing, executing, and testing various marketing strategies and activities on these channels (TikTok, Reels, YouTube), taking a “test and learn” approach, and pivoting quickly if things aren’t working, to help us achieve innovation and impact at scale
• Working with creatives, agencies and others to mastermind campaigns that capture attention
• Effective storytelling, crafting compelling narratives that resonate with our target audiences
• Using metrics and analytics to iterate and improve experiment output and audience resonance; continually ensuring experiments align with both Foundation goals and audience preferences
• Staying on top of emerging practices, themes, stories, and trends in marketing, and building these into your approach
• Line managing the social media team, overseeing the work on short form video platforms, and also our wider social media strategy, effectively in a fast moving environment, ensuring coaching and career development
• Working in partnership with Product and Tech teams to help facilitate new and innovative approaches to product testing with young people, to help enhance engagement with these audiences in the longer term
• Contributing to wider marketing and communications plans for Future Audiences initiatives by aligning on objectives, strategies, tactics, budgets, timelines, and resource allocation

Preferred Qualifications

• Comfortable being strategic and also doing the work
• Ability to thrive in a fast-paced, dynamic environment, and comfortable with ambiguity
• Experience working with remote teams
• The ability to lead autonomously while being comfortable in a highly collaborative, consensus-oriented environment
• A deep love for Wikipedia / Wikimedia, the joy of discovery, and empowering the expansion of free knowledge

Benefits

• The anticipated annual pay range of this position for applicants based within the United States is $ 134,147 to $ 203,434 with multiple individualized factors, including cost of living in the location, being the determinants of the offered pay
• For applicants located outside of the US, the pay range will be adjusted to the country of hire
• We neither ask for nor take into consideration the salary history of applicants