Senior Marketing Manager

Summary

Join PROCEPT BioRobotics as a Senior Marketing Manager, US Commercial Marketing, and develop and execute US commercial marketing strategies for Aquablation Therapy. You will focus on downstream marketing, creating effective campaigns, and collaborating with sales leadership. This role requires a proven track record in strategic planning for product adoption and excellent communication skills. Success demands strong analytical skills and a deep understanding of marketing techniques. You will work closely with sales and upstream marketing teams, engage with key opinion leaders, and analyze product utilization trends. The position offers a competitive salary and benefits package.

Requirements

• Minimum 8 years of experience in a medical device product marketing and/or product management role (6 years with an advanced degree)
• BA/BS required; MBA preferred
• Work Authorization Status: Citizen / Permanent Resident

Responsibilities

• Dive deep into data insights to understand correlation and causation and work cross-functionally to craft strategies to move the business
• Work closely with the commercial sales and upstream marketing teams, building and executing key strategies to drive adoption of Aquablation therapy
• Partner closely with surgeon, practice and hospital thought leaders to amplify the value of Aquablation therapy clinically, economically, operationally and strategically
• Have a heavy tilt toward execution – taking deep pride in fast decision-making and getting work done to meet business needs
• Be the global product and marketing expert providing in-depth knowledge of market trends, product utilization the competitive landscape
• Support the development and execution the annual marketing plan
• Leverage marketing capabilities (market assessment, segmentation, product positioning, message development, channel identification, tactic creation, etc.) to further business objectives
• Develop promotional marketing campaigns that drive awareness, shift perceptions, increase share gains for Aquablation therapy and drive robot adoption
• Develop impactful clinical value propositions and clinical evidence summaries
• Support sales initiatives through targeting, education, and collateral/resource development
• Develop key technical and clinical marketing materials to support US sales force and maintain frequent communication with the field, providing high value insights and capturing customer/sales rep feedback
• Stay current on key clinical literature and competitive activities and communicate important findings to the sales force and management
• Anticipate competitive activities, monitor competitive pipelines, and strategically respond to competitive initiatives and marketing campaigns
• Support customer engagement activities and gather feedback on ongoing marketing initiatives
• Regularly spend time in the field to gain market and clinical insights while building relationships with key physicians
• Develop innovative strategies and programs focused on product value propositions for the AquaBeam and Hydros system to Urologists, OR staff, PACU staff, APPs, and hospital administrators
• Partner with the Integrated Commercial Marketing team to amplify product value messaging through omnichannel marketing campaigns
• Develop product marketing and sales support tools that help to educate and train the OR team staff and PACU staff on the technical use of the AquaBeam System
• Analyze product utilization trends, conduct primary market research and partner with key opinion leaders to help inform sales and marketing programs and tactics
• Initiate and participate in key customer visits, either onsite or in the customer’s clinical setting, tailoring the message to meet visit objectives
• Regularly seek and obtain feedback from customers and the field organization to gather information, identify needs, and assess opportunities to help drive marketing programs and input to upstream marketing
• Cultivate and foster key relationships with US and global KOLs as well as emerging leaders in the space

Preferred Qualifications

• Demonstrated ability to build strong working relationships with surgeons, hospital administrators/executives, customers, and internal employees
• Professional work ethic, high capacity, strong analytical and organizational skills, and ability to operate independently
• Track record of executing complex medical device marketing campaigns and tactics; experience with capital equipment preferred
• Excellent communication skills and attention to detail
• Experience working with cross-functional teams
• Strong multi-tasking skills with an ability to adapt to change
• Ability to travel up to 30% of the time

Benefits

• Full medical coverage
• Wellness programs
• On-site gym
• A 401(k) plan with employer match
• Short-term and long-term disability coverage
• Basic life insurance
• Wellbeing benefits
• Flexible or paid time off
• Paid parental leave
• Paid holidays
• Annual bonus
• Equity/RSUs