Senior Marketing Manager

Summary

Join Ultima Genomics, a rapidly growing life sciences technology company, as a Senior Marketing Manager. Reporting to the VP of Marketing, you will be responsible for developing and executing omnichannel marketing strategies for new and existing products. This high-impact role requires cross-functional collaboration with R&D and the commercial team. You will create impactful marketing content, manage campaigns, and analyze performance data to optimize results. The position offers the opportunity to contribute significantly to a company at the forefront of genomics technology. This role involves a competitive salary and benefits package.

Requirements

• Bachelor's degree is required
• Deep experience in omnichannel marketing and building effective communication strategies is essential
• Proficiency in marketing automation and CRM tools (e.g., Mailchimp, Marketo, Salesforce)
• Demonstrated track record of conducting webinars, social media channel cultivation, production of marketing/sales support materials
• Excellent organizational skills and attention to detail
• Ability to multitask and work at a high standard, perform consistently under pressure along with pre-determined deadlines and work without supervision
• Creative thinker, exceptional storyteller and communicator
• Strong interpersonal skills and capable of influencing cross-functional teams, including interfacing with key internal and external stakeholders
• Ability to travel domestically and internationally up to 20%

Responsibilities

• Support the planning, production, and implementation of marketing activities per the strategic plan to support on-market and new products
• Stay informed on industry trends and emerging technologies to maintain relevant and forward-looking marketing strategies
• Manage lead generation methods, including webinars, email marketing, social media, website content optimization, blog writing and digital ad placements
• Support tradeshow attendance by developing show strategy and executing on key deliverables, including the generation of presentations, landing pages, handouts, social, and outreach emails
• Develop content for product positioning, including brochures, web landing pages, and FAQs
• Share ownership and production of marketing materials and sales enablement tools with product managers including video scripts, infographics, advertisements, emails
• Leverage marketing tools and software, including CRM systems (e.g. SFDC), marketing automation platforms (e.g. Mailchimp, Marketo), analytics tools, content management systems, and social media (e.g. Hootsuite) to effectively segment customers, personalize marketing efforts, and optimize engagement and retention rates
• Develop and execute effective marketing campaigns for on-market and new products, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives
• Collaborate with R&D and commercial to ensure marketing efforts are in alignment with company objectives
• Provide regular reports on marketing performance and use data-driven insights to refine strategies for continuous improvement, with a focus on strategy, awareness, lead generation, and conversion

Preferred Qualifications

8+ years of Life Science/Biotech industry, particularly NGS or related genomic marketing experience

Benefits

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Flexible spending & health savings account
• Paid holidays
• Paid time off
• Employee assistance program
• Other company benefits