Senior Marketing Manager

Summary

Join Tetra, a leader in the clean energy transformation, as a Senior Manager to spearhead our direct mail marketing efforts. You will plan, execute, and optimize direct mail campaigns, ensuring alignment with business objectives. This role demands advanced data analysis skills to drive homeowner engagement and achieve aggressive growth goals. You will collaborate with cross-functional teams, manage budgets and timelines, and leverage data to inform marketing strategies. Based remotely, you will report to the VP of Marketing. Tetra offers a competitive salary, unlimited PTO, fully paid parental leave, and a comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
• 3-5 years of experience in direct mail marketing and/or customer data analysis
• Proven track record of managing successful direct mail campaigns and working with large customer datasets
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable strategies
• Proficiency in tools like Microsoft Excel, Tableau, Looker, Power BI, or similar
• Familiarity with marketing automation platforms and CRM systems (e.g., Salesforce)
• Excellent project management skills, with the ability to manage multiple campaigns and deadlines simultaneously
• Knowledge of direct mail production processes, postal regulations, and best practices
• Strong written and verbal communication skills for cross-functional collaboration and reporting

Responsibilities

• Plan, execute, and optimize direct mail campaigns, ensuring alignment with business objectives and brand guidelines
• Coordinate with creative team, printers, data vendor and mailing houses to ensure timely production and delivery
• Develop segmentation strategies to target the right audience with personalized and impactful messaging
• Monitor campaign performance metrics (e.g., response rates, LTV) and provide actionable recommendations for improvement
• Manage budgets, timelines, and vendor relationships for all direct mail initiatives
• Analyze customer behavior and segmentation data to identify trends, opportunities, and insights that inform direct mail and broader marketing strategies
• Create predictive models to forecast campaign outcomes and customer lifetime value
• Collaborate with cross-functional teams to develop and maintain a clean, organized, and actionable customer database
• Leverage tools like Excel, SQL, or metabase to create dashboards and reports that track campaign performance and customer insights

Benefits

• Competitive salary with meaningful equity
• Unlimited PTO policy
• Fully paid parental leave
• Comprehensive benefits package, including health, dental, vision, and retirement plans
• Opportunities for career advancement and professional growth in a dynamic and innovative company
• Collaborative work environment that encourages creativity and innovation