Senior Marketing Operations Specialist

Summary

Join Wellthy as our Senior Marketing Operations Specialist and architect the digital foundation for our growth marketing success. You will oversee email marketing, manage campaign execution, and collaborate with cross-functional teams. This role requires managing marketing platforms, optimizing our tech stack, and ensuring data integrity. You will also be responsible for vendor management and process improvement, acting as a subject matter expert for marketing operations. The position offers a remote work environment and a competitive salary and benefits package. Wellthy is committed to diversity and inclusion and encourages applications from all qualified individuals.

Requirements

• 5+ years of experience in marketing automation, preferably in digital marketing
• Marketing automation and CRM expertise, with a tool-agnostic mindset and interest in learning new systems. Some of the tools that Wellthy uses include Hubspot, Webflow, ZoomInfo, Sakari, Contentful, and Salesforce
• Expertise in marketing database management including managing data quality and enrichment
• Experience working with growth marketing teams on executing paid marketing strategy, lead generation, and campaigns
• Highly organized with a love for process and an incredible eye for detail
• Great attitude, agile, and a true team player with excellent communication skills
• Startup mentality: ability to navigate in an evolving environment, balance competing priorities and manage several time-sensitive projects at once; must possess the ability to be flexible as projects and priorities change
• To work remotely, you must have a strong internet connection, quiet space to take calls and a professional (distraction free) environment

Responsibilities

• Oversee email marketing, campaign, and automation activities across Wellthy’s member, employer and health plan audiences
• Manage and support all aspects of campaign execution, production, segmentation, testing, and reporting
• Partner with content, design, communications, and client success teams to execute effective and tailored campaigns, webinars, events, and sales enablement activities
• Manage and optimize the configuration, customization, and daily management of our marketing platform to ensure alignment with business needs, including managing users, permissions, workflows, data integrations, data quality, and CRM maintenance
• Serve as a core member of the digital team maintaining and expanding wellthy.com, leveraging innovative low-code solutions to build and evolve our brand pages while ensuring our digital presence remains fresh and compelling across our website
• Lead efforts to enhance or evolve Wellthy’s marketing tech stack, setting objectives, keeping stakeholders informed, and managing timelines
• Manage vendor contractor relationships, including third party development support for technical projects (e.g., scoping, timelines, communication, and testing)
• Work closely with internal teams to develop and manage integrations between marketing systems, CRMs, and our data warehouse, ensuring go-to-market (GTM) teams have the data and insights they need
• Help the team refine our internal processes to enable efficiency, scale and quality
• Proactively monitor ongoing campaign performance, deliverability, and overall account reputation to ensure our emails are reaching the inbox
• Drive improvements in conversion through segmentation and A/B tests with actionable outcomes
• Act as the Subject Matter Expert (SME) for marketing operations, executing changes, maintaining documentation, training personnel, and informing stakeholders of operational impacts
• Partner in the full lifecycle of lead generation - from initial capture through sales handoff - working closely with sales enablement to integrate new leads and design targeted campaigns that expand and nurture Wellthy's growth pipeline

Preferred Qualifications

• Test and learn mentality; experience with A/B testing preferred
• Understanding of modern data infrastructure, basic data analytics methodologies, and experience working with in-house data teams

Benefits

• Salary Range: $84,000-$110,000 per year
• Remote work environment
• Medical, dental and vision benefits within 30 days of hire
• Retirement saving account with matching company contributions
• Mental health benefits
• 15 days paid vacation, two additional days for each subsequent years (up to a maximum of 25 days)
• Sick and Caregiving Days
• Professional development initiatives for growth
• Generous parental leave (maternal and paternal) during a new child’s first year (born into family or adopted) and pregnancy loss leave