Head of Growth

Summary

Join Canonical as the Head of Growth to execute on our growth hacking strategy, leading the growth engineering team and designing the marketing technology stack.

Requirements

• An undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering
• A strong analytical mindset with solid evidence of managing projects that drive commercial success
• Knowledge in advanced marketing analytics (media mix modelling, cohort analysis, attribution models), coding/scripting languages (Python, JS, etc), and databases (SQL, etc)
• Exceptional management experience, leading analytical, creative professionals to excellence
• Experience in selecting, implementing and managing a leading edge martech stack preferably built on open source software
• A track record of building a culture of experimentation across the organisation
• Advanced web analytics and SEO practices across website and SAAS products
• Proven ability of collaborating with senior stakeholders across functions (sales, revenue operations, product, IS…) to turn strategic business and product questions into impactful analytic projects

Responsibilities

• Lead the growth engineering team
• Design, implement and operate Canonical marketing technology stack
• Own reporting and analytics throughout the customer lifecycle
• Develop and track OKRs and conversion rates across the marketing and revenue funnels
• Optimise lead scoring, lead flow and cadences to increase conversion rates across marketing and sales
• Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition
• Drive Return On Ad Spend optimisation through attribution methodologies, advanced targeting and channel exploration
• Ensure marketing data cleanliness and completeness through data governance policies and management practices
• Champion an experimentation culture by supporting the business with processes, tooling (A/B tests, MAB) and expertise
• Collaborate with teams across marketing and throughout Canonical to build data solutions to Go To Market problems
• Support execution excellence in the marketing team through training, tools and documentation

Benefits

• Fully remote working environment
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Priority Pass for travel and travel upgrades for long haul company events