Senior Marketing Strategist

Summary

Join Superside's Marketing Strategy team as a Senior Marketing Strategist. Lead the development of data-driven B2B marketing strategies for SaaS clients like Zapier and Microsoft, focusing on pipeline growth and brand enhancement. You will conduct market research, collaborate with cross-functional teams, define channel strategies across various platforms, and optimize campaigns based on performance data. Success hinges on your ability to translate complex challenges into actionable strategies and scale Superside's strategic influence. This role requires significant experience in B2B paid media and brand strategy within SaaS, consulting, or agency settings. You will be a high-level individual contributor, reporting to the Associate Director of Marketing Strategy.

Requirements

• 6–8+ years of experience in marketing strategy, paid media, or brand positioning, ideally in SaaS, consulting, or agency environments
• Strong understanding of B2B marketing funnel dynamics, from demand creation to lead conversion
• Expertise in multi-channel strategies, including LinkedIn, Google, YouTube, Meta and other B2B-relevant platforms
• Experience in brand and content strategy and messaging frameworks that differentiate brands in saturated or commoditized categories
• Analytical mindset with the ability to synthesize campaign data into actionable strategic insights
• Strong stakeholder management and communication skills, with the ability to influence and align diverse teams and customer stakeholders
• Ability to work in a fast-paced, customer-facing environment, with a bias for ownership, clarity, and impact

Responsibilities

• Develop full-funnel content, media, campaign and brand strategies for B2B SaaS customers, aligning short-term campaign goals with long-term brand equity
• Conduct audience research, competitive audits, and internal discovery to inform positioning, targeting, and messaging
• Collaborate with internal Creative, Project Management, and Customer Success teams to translate strategy into scalable execution
• Define channel strategies across platforms such as LinkedIn, Google Ads, YouTube, X (Twitter), programmatic, and industry newsletters
• Craft messaging frameworks and creative recommendations tailored for enterprise buying committees, both technical and non-technical
• Lead campaign planning and optimization strategy based on customer goals and performance signals
• Leverage AI tools, automation platforms, and experimentation (e.g., A/B testing) to enhance decision-making and execution efficiency
• Analyze campaign performance and proactively identify opportunities for optimization or strategic pivots
• Contribute to Superside’s internal thought leadership, strategic frameworks, and service development initiatives to evolve our offering

Benefits

• A global community of 200+ best-in-class creatives working from more than 70 different countries
• Continuous learning, development, and certification in our global Academy
• A trusting, ego-free and truth-seeking environment. No bullshit
• A high-pace, high-energy, and high-performance environment
• Work closely with leading global brands. We’re talking Amazon, Puma, LVMH, Shopify and a lot more
• An international career and creative mentorship from top design leaders. We grow, you grow
• Pioneering the future of work with a fair, friendly and supportive community
• Flexible working hours from anywhere in the world
• Networking, feedback sessions and exchange between creators on weekly basis