Senior Marketo Administrator

Summary

Join RevOpsforce as a Senior Marketo Administrator and manage and enhance Marketo environments. You will oversee marketing automation activities, execute efficient workflows, support cross-functional projects, and ensure high-quality campaign delivery. Collaborate with various teams to align marketing automation efforts with business objectives and provide administrative support for Marketo and CRM data integrity. The ideal candidate is a Marketo expert with proven experience in managing complex campaigns and databases, and a strong understanding of marketing workflows and automation best practices. This role will drive impactful outreach and support multiple functions by ensuring smooth, efficient campaign execution. RevOpsforce empowers enterprise-level organizations to optimize their revenue operations.

Requirements

• 5+ years of experience as a Marketo Administrator or in a similar role focused on marketing automation
• Technical Expertise: Proficiency in HTML, CSS, and JavaScript to customize emails and landing pages
• Analytical Skills: Experience with campaign performance tracking, A/B testing, and making data-driven optimizations
• Project Management & Collaboration: Strong skills in managing multiple projects with the ability to communicate effectively across technical and non-technical teams

Responsibilities

• Manage and Optimize: Take full ownership of the Marketo instance, focusing on scalable, high-impact campaign operations that drive measurable results
• Campaign Execution: Design, build, and deploy email campaigns, landing pages, forms, and workflows in line with best practices, continuously optimizing for effectiveness
• Systems Integration: Lead integrations between Marketo, Salesforce, and other critical platforms to ensure seamless data flow, accurate lead tracking, and consistent reporting
• Cross-functional Collaboration: Partner closely with revenue operations, sales, and customer success teams to align marketing automation initiatives with broader business goals, refining campaigns based on real-time feedback and objectives
• Performance Analytics: Conduct in-depth analysis on campaign performance across multiple metrics (email, landing pages, conversion rates), and make data-driven recommendations to enhance marketing strategies
• Documentation & Standardization: Develop and maintain robust documentation for processes, templates, and configurations, ensuring easy replication and consistency
• Innovation & Continuous Learning: Stay current on Marketo product updates and new features, driving continuous improvements in our marketing capabilities and identifying emerging tools and strategies

Preferred Qualifications

• Marketo Certification (Marketo Certified Expert) or similar credentials are strongly preferred
• Educational Background: Bachelor’s degree in Marketing, Communications, or a related field is preferred