Senior Media Buyer

Summary

Join iSchool as a Senior Media Buyer (TikTok & Snapchat) to lead and optimize paid advertising efforts. You will create, manage, and scale ad campaigns to generate high-quality leads and enrollments for our online coding programs. Responsibilities include developing and executing ad campaigns, audience targeting, creative strategy, budget allocation, performance monitoring, retargeting, trend analysis, and reporting. The ideal candidate will have 3-5 years of experience in media buying for TikTok and Snapchat Ads, preferably in education or EdTech. A competitive salary, performance-based bonuses, flexible work environment, and professional development opportunities are offered.

Requirements

• Experience: 3-5 years in media buying for TikTok & Snapchat Ads, preferably in education, EdTech, or direct-to-consumer (DTC) marketing
• Proven Success: Demonstrated ability to run high-ROI campaigns and lower CPA effectively
• Platform Expertise: Strong knowledge of TikTok Ads Manager, Snapchat Ads Manager, and analytics tools
• Creative & Analytical Skills: Ability to craft engaging ad creatives and analyze performance data
• Understanding of Sales Funnels: Experience in lead generation, remarketing, and audience nurturing strategies
• Collaboration Skills: Ability to work closely with designers, content teams, and sales teams

Responsibilities

• Develop & Execute Ad Campaigns: Plan, launch, and optimize high-performing TikTok & Snapchat Ads to drive traffic and conversions
• Audience Targeting & Segmentation: Utilize advanced targeting options (demographics, interests, behaviors, lookalike audiences) to maximize reach and engagement
• Creative Strategy & A/B Testing: Work with designers and content creators to develop highly engaging ad creatives tailored to the platform’s audience
• Budget Allocation & Optimization: Manage ad spend efficiently to maximize ROI, CPA, and conversion rates
• Performance Monitoring & Data Analysis: Track campaign metrics, analyze performance trends, and make data-driven optimizations
• Retargeting & Lookalike Audiences: Implement remarketing strategies to re-engage potential customers and nurture leads
• Trend & Competitor Analysis: Stay updated on the latest TikTok & Snapchat advertising trends and best practices in EdTech marketing
• Reporting & Insights: Provide detailed reports on campaign performance, optimizations, and strategic recommendations

Preferred Qualifications

• Experience in EdTech marketing is a plus
• TikTok & Snapchat Ads Certification is a plus
• Familiarity with AI-driven ad optimization tools

Benefits

• Competitive salary + performance-based bonuses
• Flexible work environment (remote/hybrid)
• Opportunities for career growth and leadership
• Training & professional development programs