Senior Media Buyer

Summary

Join iSchool as a Senior Media Buyer to lead our paid advertising efforts for online coding programs. You will plan, execute, and optimize Google and YouTube Ads campaigns, targeting parents and students. Responsibilities include budget management, performance analysis, A/B testing, and collaboration with the creative team. The ideal candidate has 3-5 years of experience in media buying, proven success with high-ROI campaigns, and deep technical expertise in Google Ads and YouTube Ads. A competitive salary, performance-based bonuses, and a flexible work environment are offered. Professional development opportunities are also available.

Requirements

• 3-5 years in media buying for Google & YouTube Ads, preferably in the education or EdTech sector
• Demonstrated success in running high-ROI ad campaigns
• Deep understanding of Google Ads Manager, YouTube Ads, Google Analytics, and conversion tracking
• Ability to interpret data, identify trends, and make data-driven decisions
• Strong understanding of ad creatives and copywriting to maximize engagement
• Experience with lead generation, remarketing, and nurturing strategies
• Ability to work cross-functionally with designers, content creators, and sales teams

Responsibilities

• Develop and execute high-performing Google & YouTube Ads campaigns targeting parents and students
• Utilize advanced targeting techniques (keywords, demographics, interests, lookalike audiences) to reach potential customers
• Allocate and manage ad budgets efficiently to maximize ROI and CPA
• Monitor key metrics (CTR, CPC, Conversion Rates) and optimize campaigns to improve performance
• Test different ad creatives, headlines, and targeting strategies to improve campaign effectiveness
• Implement strategies to re-engage potential customers who have interacted with our brand
• Work closely with designers and video editors to create compelling ad creatives
• Stay updated on trends in Google Ads, YouTube Ads, and EdTech marketing
• Provide detailed reports on campaign performance and recommendations for improvement

Preferred Qualifications

• Google Ads Certification is a plus
• Experience in running campaigns for online education platforms
• Familiarity with AI-driven ad optimization tools

Benefits

• Competitive salary + performance-based bonuses
• Flexible work environment (remote/hybrid)
• Opportunity to lead and scale paid media strategies
• Professional development and training