Senior Media Buyer

Summary

Join iSchool as a Senior Media Buyer (Meta) to lead and optimize Facebook & Instagram ad campaigns for our online coding programs. You will be responsible for developing and executing paid media strategies to generate high-quality leads and enrollments. This role requires 3-5 years of experience in Meta ad buying, preferably in education or lead generation marketing. You will need proven success in managing high-budget campaigns and a deep understanding of Meta Ads Manager. The ideal candidate possesses strong analytical skills, creativity, and copywriting knowledge. We offer a competitive salary, performance-based bonuses, a flexible work environment, and career growth opportunities.

Requirements

• Experience: 3-5 years in Meta (Facebook & Instagram) ad buying, preferably in education, EdTech, or lead generation marketing
• Proven Track Record: Demonstrated success in managing high-budget campaigns with strong ROI
• Platform Expertise: Deep understanding of Meta Ads Manager, Business Manager, and Facebook Pixel
• Analytical Skills: Ability to interpret data, optimize campaigns, and improve ad performance
• Creativity & Copywriting Knowledge: Experience with ad creatives, storytelling, and engaging ad copy
• Sales Funnel Knowledge: Familiarity with lead generation, retargeting, and audience nurturing strategies
• Team Collaboration: Ability to work closely with the design, content, and sales teams

Responsibilities

• Plan & Execute Paid Campaigns: Launch and optimize Facebook & Instagram Ads to drive traffic, lead generation, and enrollments
• Audience Targeting & Segmentation: Use advanced targeting techniques (custom audiences, lookalikes, interest-based targeting) to reach the right audience
• Budget Management: Efficiently allocate and optimize ad spend to maximize ROI and minimize CPA
• Creative Strategy & A/B Testing: Collaborate with designers and content creators to develop high-converting ad creatives
• Performance Tracking & Optimization: Analyze key metrics (CTR, CPC, Conversion Rates, ROAS) and make data-driven decisions to improve performance
• Retargeting & Funnel Optimization: Implement remarketing strategies to nurture leads and improve conversions
• Competitor & Market Research: Stay updated on the latest trends in Meta advertising and EdTech marketing
• Reporting & Insights: Provide detailed performance reports and recommendations for campaign improvements

Preferred Qualifications

• Meta Blueprint Certification is a plus
• Experience in EdTech marketing or direct-to-consumer (DTC) lead generation
• Knowledge of AI-driven ad optimization tools

Benefits

• Competitive salary + performance-based bonuses
• Flexible work environment (remote/hybrid)
• Career growth opportunities in a fast-growing EdTech company
• Ongoing training & professional development