Senior Media Strategist

Summary

Join Northbeam, a leading e-commerce analytics platform, as a Senior Media Strategist. In this highly consultative role, you will guide clients in leveraging the Northbeam platform for actionable insights, advising on marketing strategies, media buying, and industry trends. You will translate data into digestible narratives, guide brands through growth moments, and ensure client onboarding and retention. Collaboration with internal teams and development of internal resources are also key aspects of this role. Success in this position requires a strategic mindset, excellent communication skills, and a deep understanding of data analysis and e-commerce marketing. The ideal candidate will have experience managing significant advertising budgets and a proven track record of success in a client-facing role.

Requirements

• 3-6+ years in an eCommerce growth marketing role. Ideally overseeing or handling the media buying for growth channels
• Experience developing a holistic eCommerce growth strategy through a deep understanding of organic and paid revenue sources
• Experience managing advertising budgets on social media or search platforms in excess of $100,000 per month. Have confidence in scaling and optimizing ad accounts
• Deep understanding of monthly reporting processes and backing into reasonable targets based on a brand’s unit economics
• Familiarity with Shopify, Facebook Ads, Google Analytics and Ads, Klaviyo, Snapchat, Pinterest, TikTok
• Familiarity with tracking script tags and typical digital marketing setup steps
• Comfortable with typical project management tools
• Comfortable working with Hubspot and other CRM tools
• Proficient in data analytics tools

Responsibilities

• Act as the strategic partner to Northbeam clients—conducting data reviews, growth audits, and advising on budget allocation and creative strategy across Meta, Google, TikTok, and other channels
• Translate Northbeam’s multi-touch and MMM data into digestible narratives that support client decision-making and team alignment
• Guide brands through critical growth moments (e.g., scaling paid spend, improving LTV:CAC, experimenting with new channels)
• Deliver consultative onboarding for early-stage clients and ongoing strategic insights for retained brands
• Serve as a voice of the customer across Product, Marketing, and CS teams—surfacing product gaps, tooling needs, and wins to scale
• Help develop repeatable assets and internal playbooks for client benchmarking, goal setting, and CMO-ready reporting

Preferred Qualifications

• Experience with email marketing preferred
• Experience managing Meta/Google/TikTok/etc advertising budgets preferred
• Agency experience and/or experience in a client-facing role preferred
• Bachelor's Degree or similar experience preferred, but not required
• Understanding of pros and cons of various in-platform attribution models preferred