Senior Paid Media Manager

Summary

Join C.A. Fortune as a Senior Paid Media Manager and become a strategic leader driving engagement and sales for better-for-you CPG brands through social and digital channels. You will manage all aspects of paid media campaigns, from strategy and budget management to optimization and reporting. This fully remote or hybrid role requires expertise in social media marketing, Google Analytics, and AdWords. You'll collaborate with creative and strategy teams, analyze KPIs, and make recommendations for account improvement. C.A. Fortune offers a competitive salary, comprehensive benefits, and a family-first culture that values work-life balance and diversity.

Requirements

• Experience working with CPG brands is mandatory
• Must have experience managing budgets and campaigns across social advertising platforms; a deep understanding of social media marketing tactics
• Ability to juggle many client projects simultaneously with little oversight
• Strong attention to detail and organization skills, paired with clear verbal and written communication
• Knowledge and passion for all things digital/social
• Social Media black belt - expert user of organic social media platforms including Facebook, Instagram, TikTok, Pinterest, and the up-and-comers
• Google black belt - continually developing expertise in Google Analytics, Google AdWords, and SEO
• Comprehensive understanding of digital technology and terminology
• An understanding of business & financial fundamentals, connecting the dots between sales goals, data, and marketing initiatives

Responsibilities

• Provide thought leadership, strategic development, and deployment of campaigns across social and digital channels
• Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, budget management, and ad trafficking (including compiling creative assets and copy; managing handoff to media buyers and vendors)
• Collaborate with creative and strategy teams to optimize creative, messaging, and audiences across campaigns and platforms
• Implement and manage strategy, delivery, and optimization of paid campaigns including Facebook, Instagram, TikTok and Search tactics to drive results
• Lead monthly client reporting calls and internal staff meetings
• Communicate campaign performance, insights, and recommendations to cross-functional teams (Client Services, Strategy, Creative) and clients
• Keep up-to-date reporting dashboards and input key insights regularly
• Analyze KPI’s and provide recommendations for account improvement across channels
• Perform paid media channel audits, make recommendations for improvements, and stay up to date on best practices
• Seek to spot trends and help our clients and creative teams capitalize on them
• Make recommendations to improve clients’ site sales, including site improvements, email strategies, etc
• Share daily strategic recommendations on social platforms, partners, and updates based on the competitive landscape, platform updates, etc
• Demonstrate a sense of urgency, responsibility and accountability for moving the agency and clients’ businesses forward; see the big picture

Preferred Qualifications

• Experience with SEO in addition to social/digital; retailer media expertise is a plus
• Ability to identify new strategies and business opportunities within existing client accounts
• Proven experience working on new business to contribute to client proposals and presentations
• Certifications in Google Analytics, Google AdWords, Social Media Platforms, Email marketing, and SEO are a plus

Benefits

• 16 days of PTO
• 11 paid company holidays per year
• 2 paid volunteer days per year
• 3 months fully paid parental leave (regardless of gender)
• Medical, dental, and vision
• Paid company life insurance
• 401k with company match
• Summer hours (half day Fridays from Memorial Day thru Labor Day)
• Work from home flexibility