Senior Paid Media Manager

Summary

Join Later as a Senior Paid Media Manager and lead the charge in driving revenue growth through impactful paid media strategies. You will be responsible for overseeing and optimizing paid media campaigns across various channels, including search, social, and display, to achieve ambitious goals for new account creation and lead generation. This role demands a data-driven approach, a deep understanding of multiple digital ad platforms, and a proven track record of managing high-performing marketing campaigns. You will collaborate closely with cross-functional teams, including sales, product, web, and creative, to ensure alignment and achieve demand generation goals. The ideal candidate is a results-oriented leader with strong analytical skills and a passion for innovation in the paid media landscape. Later offers a competitive salary and benefits package.

Requirements

• Bachelor's degree preferred (Marketing, Business or Related)
• 6+ years of experience as the primary implementor in a results-driven paid media focused role in SaaS, B2B & B2C, and/or Technology
• Proven success in driving results through paid media channels
• Knowledge: Deep technical understanding and ability to execute in Google Ads and Meta. In-depth experience with LinkedIn, TikTok and display ad/ABM platforms a plus
• Strong background with data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude. Ability to deep dive into data driven spreadsheets and organize data for insights
• Experience managing seven figure ad spend budget
• Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences
• Extreme level of quality assurance for visual and written creative
• Understanding of UX, high-level web strategy, and how it ties in with paid campaigns
• Excellent results orientation, proven record performing to aggressive growth targets
• Flexibility and ability to work in a fast paced and dynamic environment
• Ability to think outside the box

Responsibilities

• Oversee the management of daily/weekly/monthly budget, optimization identification and implementation, campaign builds, and performance reporting for the following channels to hit sign up, lead generation and revenue goals
• The ideal candidate has a deep skillset and understanding of each platform: Paid Search: including Google Ads and a variety of campaign types within (ie PMax, DemandGen, Search Campaigns) Paid Social: including Facebook, Instagram, TikTok, Youtube, LinkedIn Display: StackAdapt, RollWorks, or similar DSP
• Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel paid media campaign strategies that attracts and retains Later customers
• Operate with an audience oriented approach: Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates
• Have a view of the full funnel: Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative team-pulling the pieces together to execute on your campaigns
• Utilize technical skillset and leadership ability: Lead campaigns from the trenches, digging in with your Paid Media team, and VP of Demand Gen when necessary, then zooming back out to see how decisions impact the big picture and overarching company goals
• Utilize platform analytics, large datasets, and other tactic specific reporting to understand campaign performance, identify trends, and draw actionable insights
• Summarize findings for team and executive leadership
• Continuous testing and improvements: Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and user experience
• Consistently be organized and proactive: Deliver updates and data in an effective and concise manner. Execute on experiments and campaign builds in an organized fashion for transparency and collaborative understanding of results. Take into account personal and team bandwidth, as well as task priorities to balance daily workload
• Be results-oriented: Collaborate on creating and measuring monthly lead targets and quarterly OKRs
• Conduct competitor research, uncovering new ideas, and ensuring our campaigns are industry leading
• Stay updated: Keeping abreast of industry trends, new technologies, and best practices in managed channels/tactics to identify opportunities for innovation and experimentation
• Cross-functional collaboration with teams including product, web and creative, sales and revenue operations to ensure alignment in support of achieving demand generation goals
• Partner with the sales and product teams to ensure that traffic is qualified and leads generated are high-quality
• Partner with web and creative, and brand team for ad creative, content, and web landing page creation to support campaigns
• Work with data team to ensure that data flows smoothly between systems and that tracking and attribution are accurate
• Actively collaborate daily and weekly with the Sr. Manager, Demand Generation Manager, and VP of Demand Generation, reporting on what’s working and what’s not, blockers, and next steps
• Participate in team and company-wide meetings
• View yourself as a leader at Later and a primary driver to our success
• You are the primary lead for paid media
• Demonstrate Later’s core values on a day-to-day basis

Preferred Qualifications

• Experience with data visualization tools such as Mode and Looker
• Experience in Contentful and Wordpress a plus

Benefits

$ 120,000 - $ 145,000