EverService Holdings, LLC is hiring a
Senior Paid Media Strategist, Remote - United States

Summary

The Senior Paid Media Strategist at iLawyer/1Point21 Interactive will manage lead generation campaigns across various platforms, develop strategies, analyze performance data, and collaborate with designers. The ideal candidate should have a strong background in paid media management, specifically in Google Ads, Microsoft Ads, Local Service Ads, Meta Ads, LinkedIn Ads, and a background in legal, home services, or medical industries.

Requirements

• 4+ years of experience in paid media management, preferably within a high-growth digital marketing agency setting
• Proven track record of developing and executing successful PPC, OTT, Retargeting, and Social campaigns in legal, home services, or medical. Legal is preferred
• In-depth knowledge of Google Ads, Microsoft Ads, Local Service Ads, Meta Ads, LinkedIn Ads
• Experience in Google Analytics and/or similar analytics platforms
• Excellent written and verbal communication skills
• Ability to multitask and manage multiple campaigns simultaneously
• Detail-oriented with strong organizational skills
• Team player with the ability to collaborate effectively with cross-functional teams
• Adaptability and willingness to learn and implement new strategies and technologies
• Ability to work independently with minimal supervision and as part of a team in a remote environment
• Bachelor's degree in Marketing, Advertising, or a related field

Responsibilities

• Create and manage lead generation campaigns across various platforms including Google Ads, Microsoft Ads, Local Service Ads, LinkedIn Ads and Meta Ads
• Responsible for strategic input and oversight of PPC campaigns driving growth objectives
• Develop and implement comprehensive paid media strategies that align with client objectives
• Develop and present client-facing documents for both strategy and reporting purposes
• Collaborate with designers to develop ad messaging and landing pages
• Conduct keyword research, ad copy development, and landing page optimization
• Analyze campaign performance data and provide insights and recommendations for optimization to deliver effectively and achieve overall goals
• Strategically perform A/B tests for ads and landing pages to generate qualified leads; hypothesize, measure, report, and advise on future implementation of learnings
• Monitor and forecast campaign budgets, pacing, and performance metrics

Preferred Qualifications

• HTML
• WordPress
• Google TagManager

Benefits

• Full benefits package including medical, vision, dental, life insurance, and 401K match
• Incredible work/life balance
• Performance bonuses
• Awesome company culture and amazing team of people
• Company events throughout the year
• Opportunity for advancement - growing team