EverService Holdings, LLC is hiring a
Senior Paid Media Strategist, Remote - United States
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Senior Paid Media Strategist closed
🏢 EverService Holdings, LLC
💵 $75k-$95k
📍United States
Summary
The Senior Paid Media Strategist at iLawyer/1Point21 Interactive will manage lead generation campaigns across various platforms, develop strategies, analyze performance data, and collaborate with designers. The ideal candidate should have a strong background in paid media management, specifically in Google Ads, Microsoft Ads, Local Service Ads, Meta Ads, LinkedIn Ads, and a background in legal, home services, or medical industries.
Requirements
- 4+ years of experience in paid media management, preferably within a high-growth digital marketing agency setting
- Proven track record of developing and executing successful PPC, OTT, Retargeting, and Social campaigns in legal, home services, or medical. Legal is preferred
- In-depth knowledge of Google Ads, Microsoft Ads, Local Service Ads, Meta Ads, LinkedIn Ads
- Experience in Google Analytics and/or similar analytics platforms
- Excellent written and verbal communication skills
- Ability to multitask and manage multiple campaigns simultaneously
- Detail-oriented with strong organizational skills
- Team player with the ability to collaborate effectively with cross-functional teams
- Adaptability and willingness to learn and implement new strategies and technologies
- Ability to work independently with minimal supervision and as part of a team in a remote environment
- Bachelor's degree in Marketing, Advertising, or a related field
Responsibilities
- Create and manage lead generation campaigns across various platforms including Google Ads, Microsoft Ads, Local Service Ads, LinkedIn Ads and Meta Ads
- Responsible for strategic input and oversight of PPC campaigns driving growth objectives
- Develop and implement comprehensive paid media strategies that align with client objectives
- Develop and present client-facing documents for both strategy and reporting purposes
- Collaborate with designers to develop ad messaging and landing pages
- Conduct keyword research, ad copy development, and landing page optimization
- Analyze campaign performance data and provide insights and recommendations for optimization to deliver effectively and achieve overall goals
- Strategically perform A/B tests for ads and landing pages to generate qualified leads; hypothesize, measure, report, and advise on future implementation of learnings
- Monitor and forecast campaign budgets, pacing, and performance metrics
Preferred Qualifications
- HTML
- WordPress
- Google TagManager
Benefits
- Full benefits package including medical, vision, dental, life insurance, and 401K match
- Incredible work/life balance
- Performance bonuses
- Awesome company culture and amazing team of people
- Company events throughout the year
- Opportunity for advancement - growing team
This job is filled or no longer available
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