Senior Paid Social Specialist

Summary

Join Code3's Paid Social team as a Senior Paid Social Specialist and deliver best-in-class branding and performance media to diverse clients. You will build, launch, and optimize social media campaigns across major platforms, collaborating with the team on media planning and strategy. Responsibilities include managing campaign budgets, performing QA, creating reports, and staying updated on industry trends. You'll leverage data to provide insights and recommendations, and support A/B testing. The ideal candidate possesses 2-4 years of paid social activation experience, proficiency in data analysis, and excellent communication skills. Location in the New York City metropolitan area is strongly preferred.

Requirements

• 2-4 years of paid social activation experience in at least 4 of the following: Meta, TikTok, Snapchat, Pinterest, X, YouTube, LinkedIn
• Experience activating paid social campaigns across awareness, consideration and conversion objectives
• Experience buying ads on social platforms (execution, optimization, analysis)
• Experience in pixel generation and placement recommendation for third-party tracking needs based on campaign strategy and manager direction
• Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel. Pivot table experience is a plus
• Proven ability to manage multiple projects at a time while paying strict attention to detail and meet deadlines
• Excellent verbal and written communication skills and proven ability to navigate client and external communication

Responsibilities

• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
• Collaborate with team on media planning to support client and campaign strategy
• Manage campaign budget pacing and execute bid adjustments as needed
• Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members
• Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
• Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
• Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends
• Recommend changes to existing products, policies, and processes that improve overall performance
• Leverage content developed by creative teams and clients to deliver flawless execution of ad placement builds within Social platforms based on media plan strategy
• Routinely check social platforms and campaign dashboards for performance updates and anomalies
• Support team in launching and optimizing A/B tests on active campaigns pertaining to qualifiers such as audiences, creative, bid model, ad placement etc

Preferred Qualifications

• Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, etc)
• Experience with fashion and/or luxury brands is a plus

Benefits

• Full medical, dental, and vision benefits as well as generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices