Remote Senior Specialist, Lifecycle Marketing

Summary

Join our team at Housecall Pro to build solutions that make a difference in the lives of home service professionals. As a Senior Specialist, Lifecycle Marketing, you will develop responsive email/SMS templates and work closely with the team to ensure flawless execution.

Requirements

• 2+ years of experience in email/SMS development or front-end web development
• Proficiency in HTML, CSS, and responsive design principles
• Experience working with email service platforms (i.e. Iterable, Salesforce Marketing Cloud, Braze) and SMS platforms
• Understanding of rendering across different clients, browsers, and device
• Strong knowledge of QA processes and testing tools (i.e. Litmus, Email on Acid)
• Familiarity with dynamic content and personalization within templates
• Bachelor’s degree in Computer Science, Web Development, or a related field, or equivalent work experience required

Responsibilities

• Develop responsive and mobile-friendly templates using HTML/CSS within Iterable and SMS campaign tools
• Ensure content renders correctly across all devices, browsers, and clients
• Collaborate with the team to implement templates based on provided copy and designs
• Optimize templates for various screen sizes and email clients to improve user experience
• Manage and update content catalogs, ensuring dynamic and personalized content is configured correctly
• Conduct thorough QA and testing to identify and resolve design or formatting issues
• Work with the team to troubleshoot any technical issues related to rendering or deployment
• Ensure compliance with best practices, including accessibility standards and anti-spam regulation
• Stay current with email/SMS development trends, tools, and best practices to continuously improve the team's performance