Remote Senior Product Marketing Specialist

Summary

Join GetResponse as a Senior Product Marketing Specialist to lead the communication and promotion of our exciting new GetResponse MAX product updates. As a master at turning website visitors into engaged customers, you will create engaging product-related content for websites, presentations, and other marketing materials, design and develop landing page mockups tailored to specific stakeholder requirements, collaborate with cross-functional teams, oversee content management, plan and execute promotional campaigns, analyze website performance, identify growth opportunities, and optimize channels using data insights.

Requirements

• A minimum of 3 years of experience in product marketing and managing website projects
• An understanding of factors that impact conversions and engagement on websites or landing pages
• Knowledge of best practices and trends in product marketing and conversion rate optimization
• A growth-hacking and analytical mindset
• Proficiency in Polish, with strong verbal and written communication skills
• Advanced fluency in English (minimum C1 level), with a focus on high-quality written communication, essential for generating content in this role
• Experience with VWO, GA 360, and Google Data Studio

Responsibilities

• Creating engaging product-related content for websites, presentations, and other marketing materials
• Designing and developing landing page mockups tailored to specific stakeholder requirements
• Collaborating with cross-functional teams—including Product Owners, SEO specialists, Designers, Localization experts, and Developers—to manage the website creation process
• Overseeing content management for specific web services within the CMS, such as Integrations
• Planning and executing promotional campaigns for new features, targeting diverse customer segments
• Developing and implementing marketing automation workflows to nurture leads and promote new features effectively
• Analyzing website performance across various channels and providing regular reports to inform strategic decisions
• Identifying growth opportunities and optimizing channels using data insights, while addressing dependencies and blockers within cross-functional teams

Benefits

• Contract of employment: 8 000 – 11 000 PLN gross
• B2B contract: 425 – 641 PLN net/man-day + VAT
• Home office set up – a one-time bonus for a maximum of 1000 PLN (or equivalent) to help set up your home office space
• Private medical care for employees and their family members
• Employee referral program – up to 10 000 PLN for recommending a friend
• Corporate life insurance
• Employee pension program (PPE)
• Flexible working hours and no meeting days – we want to help you adjust your schedule to your activities
• Wellbeing and mental health culture – mental health helpline, sport card, yoga classes, etc
• Modern equipment – most of our teams work on MacBooks
• Language classes