Remote Senior PR and Communications Manager
at Tide

Summary

Join us in our mission to empower small businesses and help them save time and money. We're looking for a highly-driven, collaborative and bold German Senior PR Manager to join our growing team in Germany.

Requirements

• Mid-senior level experience of solid, varied experience of working in consumer and corporate communications
• Highly-preferable: experience working with financial services, and / or technology companies, and the ability to get excited about, and simplify, complex issues for wide audiences very quickly; including the media, new and existing audiences, the general public and public affairs stakeholders
• Innate understanding of what makes a good story for media and how to secure great quality media coverage – along with existing media relationships in Germany
• Highly intelligent with a strong grasp of industry and economic trends in Germany, and as a bonus in Europe
• Able to work independently, proactively and with uncertainty in a fast-paced, high-growth company
• You’ll be able to deliver results day-after day - getting to conclusions logically and calmly, using a self-starter approach
• Best-in-class planning and organisational skills with proven experience of strategic coordination of people, information and relationships
• A genuine, enthusiastic interest in our mission to help small businesses save time and money
• Unafraid to scrutinise technical data, and complex concepts and simplify that into compelling stories
• Highly-collaborative mindset - Tide is an exceptionally collaborative workplace - a great communicator
• Able to manage uncertainty as a norm
• International mindset is a plus
• Native written and spoken German, plus fluent English a must

Responsibilities

• Helping Tide grow by embedding yourself in Tide’s German teams to rapidly PR Tide in Germany, grow awareness, trust and reputation there
• Fill the news pipeline, with product and corporate announcements - you’ll have a passion for the latest trends shaping small business and a thirst for consumer and industry trends
• Grow our share of voice via German-focused campaigns, including across female entrepreneurship, Net Zero, growing the voice of small businesses, and as we build these out globally
• You’ll know the German tier one and industry media backwards, and own relationships with many key journalists
• Run our German Press Office, proactively dealing with inbound media interest and following up with relevant Tide spokespeople to ensure a smooth process from start to finish
• Work with Tide’s C-Suite, specialist spokespeople and ambassadors in Germany in earned media relations, and events - managing the message and translating impactfully
• Handle and help to pre-empt often multiple complicated issues involving stakeholders when they crop up, and work with journalists to make sure Tide’s reputation is being upheld, but also built in the process
• You’ll support our internal marketing, engagement, finance, legal, customer support and other teams, and turn great ideas into PR that influences and shapes debate
• Public Affairs: you’ll be well-versed, or get up to speed quickly with behind-the-scenes trends, including those in open banking, at BaFin and others in the German ecosystem - so these become part of your PR instincts
• Help the Head of PR & Communications, and PR’s Social Media teams to embed PR in Tide’s internal teams, where relevant
• Company Communications: as Tide grows you’ll be expected to support on this, growing and safeguarding our reputation
• Company Communications: as Tide grows you’ll be expected to initiate, develop and document processes
• Own the messaging, commentary and other PR-content for Germany

Benefits

• 25 days of paid leave per year
• Additional 3 days of paid leave for volunteering or L&D
• We invest in your development with a EUR 1,000 professional L&D budget per year
• Share options
• Statutory Health Insurance
• Statutory Pension contribution
• Extended Parental Leave
• Mental health support through Plumm
• A one-off home office budget
• Work and travel globally - up to 90 days per country outside of your home country
• Team socials
• Sabbatical Leave
• Option to take your work device as your own (eligibility applies)