Senior Product Manager

Summary

Join eyeo, a global company with a remote-first work culture, as a Senior Product Manager. You will lead the evolution of our freemium mobile applications, driving our mobile-first strategy and shaping the product vision, roadmap, and execution across iOS and Android. This role involves market research, user analysis, metric definition, collaboration with marketing and engineering teams, A/B testing, and staying abreast of mobile technology trends. You will also mentor junior product managers and contribute to the growth of the product team. The ideal candidate possesses extensive experience in mobile app product management, a proven track record of success with freemium models, and strong analytical and communication skills. eyeo offers remote work options, a comprehensive benefits package, and opportunities for professional development.

Requirements

• 5+ years of experience in product management, with a strong focus on mobile apps (iOS and Android) and growing freemium business models
• Proven track record of successfully launching and growing freemium mobile applications with a focus on user experience
• Deep understanding of mobile app development lifecycle, technologies and monetization strategies
• Strong analytical and problem-solving skills, love diving into app analytics to drive product decisions and optimize the freemium funnel (e.g., Firebase, Google Analytics)
• Excellent communication, interpersonal and presentation skills
• Experience working in an Agile development environment
• Passion for creating user-centric and innovative mobile experiences that drive user engagement and revenue

Responsibilities

• Develop and champion the product vision, strategy and roadmap for our freemium mobile apps, aligning with the overall company goals and revenue targets
• Conduct in-depth market research, customer analysis and competitor analysis to identify opportunities and unmet user needs within the freemium mobile landscape
• Define and analyze key metrics for user acquisition, engagement, retention and monetization (e.g., LTV, ARPU, churn rate, conversion rate)
• Collaborate with the marketing team to design and implement effective user acquisition campaigns and optimize the user onboarding process
• Develop and refine the freemium model, including pricing strategies, feature differentiation between free and paid tiers and in-app purchase offerings
• Design and implement A/B tests to optimize conversion rates, user engagement and monetization strategies
• Analyze user behavior, app performance and market trends to identify areas for improvement and growth within the freemium model
• Translate user needs and business requirements into detailed product specifications and user stories
• Prioritize and manage the product backlog, ensuring alignment with the product roadmap and business objectives
• Collaborate closely with engineering, design and marketing teams throughout the entire product development lifecycle
• Lead the ideation, development and launch of new features and enhancements for our mobile apps
• Stay informed about the latest mobile technology trends, best practices and competitive landscape, particularly within the freemium app market
• Contribute to the growth and development of the product team by mentoring and guiding junior product managers

Preferred Qualifications

• Experience with cross-platform subscription services
• Knowledge of ad-tech / mobile ad monetization

Benefits

• Work remotely or from one of our offices —we trust you to find what works best for you
• Full package of benefits (health insurance, choice of hardware, paid vacation days, professional development and relocation budget, sabbatical leave, etc.)
• Offsite team days and the annual summer company retreat