Senior Product Manager

Summary

Join Later as a Senior Product Manager to lead the development of the Marketer 2.0 platform, a next-generation B2B SaaS platform for influencer campaign management. You will define the product vision, strategy, and execution, leveraging your expertise in data, AI integration, and user-centric design. This high-impact role requires collaboration with engineering, data science, and infrastructure teams. You will utilize modern software development methodologies and drive the integration of AI and real-time analytics. Your work will directly impact how leading brands engage in performance marketing. The ideal candidate possesses extensive experience in B2B SaaS platform development and a strong technical aptitude.

Requirements

• 10+ years in Product Management , with strong experience building and shipping B2B SaaS platforms in startup or fast-scaling environments
• Proven technical aptitude – able to understand architecture diagrams, ask engineering-level questions, and make trade-off decisions collaboratively with technical teams
• Experience building platforms with continuous deployment , microservices, observability, and feature flag-driven development
• Track record of launching technically complex products, especially those involving AI/ML systems (e.g., co-pilots, search, recommendations)
• Deep familiarity with influencer marketing , campaign execution tools, or digital marketing platforms
• Exceptional written and verbal communication – clear, crisp, and async-first
• Experience in remote-first product organizations and working with distributed engineering teams
• Mindset: Humble, Hungry, and Smart. You’re collaborative, proactive, and have a low ego

Responsibilities

• Product Vision & Strategy: Define and communicate a compelling product vision and roadmap for Marketer 2.0. Ensure it aligns with Mavely’s mission and technological stack
• Technical Product Leadership: Work closely with engineers and architects to make architectural trade-offs, define service boundaries, and ship resilient, scalable systems
• Modern Software Lifecycle Execution: Deliver using CI/CD, feature flag gating, automated testing, and telemetry instrumentation
• End-to-End Product Development: Lead cross-functional squads through the entire software lifecycle. Break down complex problems into milestones and technical requirements
• AI & Data-Driven Innovation: Drive the integration of LLMs, ML pipelines, and real-time analytics to power AI Co-Pilot features, performance predictions, and campaign recommendations
• Clear & Asynchronous Communication: Write clear PRDs, engineering briefs, and Slack/Notion documentation. Facilitate unambiguous communication across time zones
• Cross-Functional Collaboration: Collaborate with engineering, design, data science, campaign services, and client-facing teams to deliver intuitive, technically robust features
• Metric-Driven Execution: Define KPIs, monitor telemetry, and run A/B tests to iterate quickly. Prioritize experimentation and learning
• Influencer & Campaign Domain Expertise: Become the SME on influencer marketing workflows, campaign measurement, and incentive models

Preferred Qualifications

• AI/ML Product Development : Familiarity with prompt engineering, model tuning, vector databases, and recommendation systems
• SQL proficiency and experience with event instrumentation tools like Segment or RudderStack or Similar
• Product analytics: Amplitude, Mixpanel, GA4 or similar
• Design: Figma , user testing tools
• Roadmapping: Linear, Notion
• Experience in social commerce, creator economy, or marketing automation tools

Benefits

Salary Range: $ 130,000 - $ 150,000 USD