Senior Product Manager

Summary

Join Later as a Senior Product Manager to lead the development of the Marketer 2.0 platform, a next-generation B2B SaaS platform for influencer campaign management. You will define the product vision, strategy, and execution, leveraging your expertise in data, AI integration, and user-centric design. This high-impact role requires collaboration with engineering, data science, and infrastructure teams. You will utilize modern software development methodologies and drive the integration of AI and machine learning capabilities. Your work will directly impact how leading brands engage in performance marketing. The ideal candidate possesses extensive experience in B2B SaaS platform development and a strong technical aptitude.

Requirements

• 10+ years in Product Management , with strong experience building and shipping B2B SaaS platforms in startup or fast-scaling environments
• Proven technical aptitude – able to understand architecture diagrams, ask engineering-level questions, and make trade-off decisions collaboratively with technical teams
• Experience building platforms with continuous deployment , microservices, observability, and feature flag-driven development
• Track record of launching technically complex products, especially those involving AI/ML systems (e.g., co-pilots, search, recommendations)
• Deep familiarity with influencer marketing , campaign execution tools, or digital marketing platforms
• Exceptional written and verbal communication – clear, crisp, and async-first
• Experience in remote-first product organizations and working with distributed engineering teams
• Mindset: Humble, Hungry, and Smart. You’re collaborative, proactive, and have a low ego

Responsibilities

• Product Vision & Strategy: Define and communicate a compelling product vision and roadmap for Marketer 2.0. Ensure it aligns with Mavely’s mission and technological stack
• Technical Product Leadership: Work closely with engineers and architects to make architectural trade-offs, define service boundaries, and ship resilient, scalable systems
• Modern Software Lifecycle Execution: Deliver using CI/CD, feature flag gating, automated testing, and telemetry instrumentation
• End-to-End Product Development: Lead cross-functional squads through the entire software lifecycle. Break down complex problems into milestones and technical requirements
• AI & Data-Driven Innovation: Drive the integration of LLMs, ML pipelines, and real-time analytics to power AI Co-Pilot features, performance predictions, and campaign recommendations
• Clear & Asynchronous Communication: Write clear PRDs, engineering briefs, and Slack/Notion documentation. Facilitate unambiguous communication across time zones
• Cross-Functional Collaboration: Collaborate with engineering, design, data science, campaign services, and client-facing teams to deliver intuitive, technically robust features
• Metric-Driven Execution: Define KPIs, monitor telemetry, and run A/B tests to iterate quickly. Prioritize experimentation and learning
• Influencer & Campaign Domain Expertise: Become the SME on influencer marketing workflows, campaign measurement, and incentive models

Preferred Qualifications

• AI/ML Product Development : Familiarity with prompt engineering, model tuning, vector databases, and recommendation systems
• SQL proficiency and experience with event instrumentation tools like Segment or RudderStack or Similar
• Product analytics: Amplitude, Mixpanel, GA4 or similar
• Design: Figma , user testing tools
• Roadmapping: Linear, Notion
• Experience in social commerce, creator economy, or marketing automation tools

Benefits

Salary Range: $ 130,000 - $ 150,000 USD