Senior Product Manager

Summary

Join Lob, a venture-backed company revolutionizing postal mail, as a Senior Product Manager, Martech. Your mission is to understand marketers' needs, conduct product experiments, and build a user-friendly experience for print. You will own the product vision, strategy, and roadmap, collaborating with engineers, designers, and data scientists. This role requires deep expertise in marketing technology and a passion for omnichannel marketing. You will leverage AI for direct mail execution and partner with various teams to launch features and gather feedback. The ideal candidate has 5+ years of product experience in marketing technology and strong analytical skills.

Requirements

• 5+ years of product experience, with a strong background in marketing technology, CRM integrations, or attribution modeling
• Strong analytical aptitude, and a sense for how to intuitively display data to internal teams and customers
• A curious soul, motivated by solving complex problems
• Superb written and verbal communication
• Deep understanding of marketing teams’ goals, testing processes, terminology, and ecosystem
• Experience developing B2B SaaS products

Responsibilities

• Own the vision, strategy, and roadmap for Lob’s Enterprise marketer workflow, inspiring users to test variants for optimal impact and grow their mail program over time
• Work closely with engineers, designers, and data scientists to build intuitive, high-impact features that integrate with marketing tech stacks and CRMs
• Develop tools that enable marketers to easily personalize mail creative, segment audiences, and automate drip campaigns
• Leverage AI for Direct Mail execution, from creative proofing to audience expansion
• Touchbase with customers, conduct user research, and analyze data to deeply understand marketer pain points and ensure our solutions drive measurable value
• Partner with customer success and sales teams to launch new features, gather feedback, and continuously refine our offerings
• Partner with our own marketing team to dogfood the product and drive awareness
• Build A/B and Holdout testing flows into the product to help marketers gauge initial success with the channel, and determine investment
• Develop no-code pathways for marketers to easily receive Lob data in their CRM, and analyze multi-touch attribution / incremental lift of mail on conversion
• Explore how Lob’s engagement CTA’s, delivery data, and site visitor Pixel can combine to create a comprehensive view of campaign performance
• Determine future investments in integrations that will enable marketers to trigger mail to audience segments in their system, set suppression criteria, and measure the impact of drip campaigns

Preferred Qualifications

• Experience in direct mail marketing
• Familiarity with AI applications in marketing automation, and are adept at leveraging the latest AI tools to drive efficiency within the Product discipline
• Previous experience integrating marketing tools with CRMs such as Salesforce, HubSpot, or Marketo

Benefits

• Base: $152,500 - $170,000
• Equity
• Perks
• Competitive benefits
• Remote working opportunities in AZ, CA, CO, DC, FL, GA, IA, IL, MA, MD, MI, MN, NE, NC, NH, NJ, NV, NY, OH, OR, PA, RI, TN, TX, UT, and WA