Senior Product Manager

Summary

Join Palta, a leading health and wellness tech platform, as a Senior Product Manager focused on optimizing subscription renewals and cancellations. You will drive strategies to increase renewals, minimize cancellations, and improve user experience for our popular Simple Fasting app. This critical role involves analyzing data, implementing initiatives, redesigning processes, and collaborating with cross-functional teams. You will leverage your expertise in subscription-based businesses, data analysis, and A/B testing to maximize lifetime value (LTV) and reduce churn. The position offers a competitive salary, flexible work arrangements, and various other benefits.

Requirements

• 5+ years in product management, growth, or customer lifecycle roles with expertise in subscription-based businesses
• Proven ability to reduce churn and drive subscription renewals through targeted strategies
• Experience in optimizing customer journeys, particularly cancellation flow
• Strong skills in analyzing user behavior and payment data to derive actionable insights
• Data-driven decision-maker with a strong analytical background
• Proficiency in building and working with growth models
• Expertise in A/B testing and implementing successful win-back campaigns
• High level of collaboration and leadership abilities, working effectively with cross-functional teams

Responsibilities

• Own the key metric of subscription renewals and develop strategies to improve it
• Analyze the data to identify levers and implement initiatives that impact on renewals
• Redesign the cancellation process to reduce churn
• Implement offboarding strategies that uses comprehensive tactics for users to stay
• Identify barriers preventing users from accessing the app after purchasing on the web
• Develop and implement strategies to enhance the user journey from web to app, ensuring a seamless experience
• Build growth models to identify opportunities for increasing renewals
• Discover correlations between user attributes and payment data affecting subscription retention
• Work closely with the customer support team to understand customer behavior through support channels
• Collaborate to develop effective solutions and processes that reduce cancellations and improve customer satisfaction
• Partner with CRM teams to configure and test win-back campaigns
• Manage and optimize transactional emails and communications that directly influence renewals
• Stay updated on industry best practices regarding subscription renewals and cancellations
• Implement strategies that balance effective retention tactics with customer satisfaction
• Ensure compliance with all relevant regulations and ethical standards in subscription management

Preferred Qualifications

Familiarity with subscription compliance standards and industry best practices is a plus

Benefits

• Competitive salary package commensurate with experience
• Remote, in-office, and hybrid work opportunities (EU time zone)
• Relocation package - Cyprus
• The equipment you need to do your job
• A premium SIMPLE subscription
• 21 days annual leave, plus bank holidays (those observed where you live)
• Support to learn English, should you need (or want) to
• Flexible hours. We focus on your results, not how long you spend at your desk