AllTrails is hiring a
Senior Product Manager, Growth

Summary

The job is for a Lead Product Manager of Growth at AllTrails, a popular outdoor platform. The role involves shaping strategy and driving roadmap execution across user growth, activation/engagement, and monetization. The candidate should have 7+ years of product management experience, 4+ years building high-quality consumer-facing products, experience managing a product growth team, strong understanding of freemium growth funnel KPIs, excellent communication skills, strong quantitative skills, ability to drive execution in a fast-paced environment, cross-functional team player, business acumen, design sensibility, humility, empathy, open-mindedness, and passion for the outdoors. Benefits include competitive compensation, health, dental, and vision benefits, Trail Days (First Friday of each month to hit the trails!), unlimited PTO, flexible parental leave, annual continuing education stipend, discounts on subscriptions and merchandise.

Requirements

• 7+ years of product management experience
• 4+ years building high-quality consumer-facing products people love
• Experience managing a product growth team, ideally in B2C
• Strong understanding of freemium growth funnel KPIs, from search intent to LTV
• Expert communication skills, with an ability to articulate complex technicals with brevity to a variety of stakeholders at the executive level
• Strong quantitative, analytical, and problem-solving skills including experience with planning and learning from experiments
• Ability to drive execution in a fast-paced entrepreneurial environment with a bias for action
• Unparalleled attention to detail and hands-on approach
• Cross-functional team player with a track record of building positive relationships, and influencing without authority
• A strong sense for product prioritization and sequencing driven by instincts and informed by data
• Multi-tasking and context-switching: you like working on multiple concurrent initiatives in different stages of development
• Business acumen: ability to understand key drivers of our business and how our products can best deliver business value
• Design sensibility: we’re in the business of creating simple, beautiful and useful products
• Humility, empathy and open-mindedness
• Passion for the outdoors

Responsibilities

• Helping us create a best-in-class product that is ubiquitous with getting outside
• Spearheading growth strategy holistically, evaluating investment tradeoffs between a myriad of levers across the funnel (virality, activation, conversion, retention, etc.)
• Improving and adding features that create both user value and measurably drive business impact
• Being the ‘growth expert’ across the company, from working with analytics on experimentation philosophy to consulting with teams outside of product on new initiatives
• Defining success metrics and continuously evaluating whether our initiatives are creating value for our customers and our business
• Developing product roadmaps, and building alignment cross-functionally and with the executive team
• Ensuring on-time, high-quality delivery of our product roadmap
• Communicating and maintaining the vision, strategy, and roadmap for your team’s current and future products

Benefits

• Competitive and equitable compensation plan
• Physical & mental well-being including health, dental and vision benefits
• Trail Days: First Friday of each month to hit the trails!
• Unlimited PTO
• Flexible parental leave
• Annual continuing education stipend
• Discounts on subscriptions and merchandise for you and your friends & family