Senior Product Marketing Manager

Summary

Join Accurate Background as a Senior Product Marketing Manager and play a key role in shaping product strategies and driving market growth. You will develop a deep understanding of customer needs, analyze competitive landscapes, and create impactful marketing campaigns. This role requires strong communication, analytical, and project management skills, along with experience in B2B product marketing. You will collaborate with cross-functional teams to launch new products and features, and measure the success of marketing initiatives. The ideal candidate possesses a proven track record in product marketing and a passion for driving market share. Accurate Background offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing or related field
• 5+ years of B2B Product Marketing experience, preferably in a service or software related industry
• Proven track record and experience in executing marketing programs and deliverables
• Exceptional written and verbal communication skills
• Proven ability to lead and influence cross functional teams
• Strong project management and organization skills
• Ability to excel within a multi-faceted organization and a in cross-functional environment
• Demonstrates strategic thinking and analytical expertise and the ability to articulate concepts and ideas
• Experience in launching technical products

Responsibilities

• Help shape and drive the product and go-to-market strategies
• Establish processes to gather and analyze market and customer dynamics, needs and trends
• Use Competitive intelligence to inform product, pricing and marketing activities
• Develop product messaging and positioning, understanding key value drivers in the market, our unique value proposition, and how our users perceive our product
• Work closely with leadership and product team to understand the strategic direction of our company and help influence the direction of our roadmaps through your understanding of market and buyer needs
• Enable Sales teams at all levels on our value proposition and messaging
• Work closely with cross-functional teams, including product, compliance, operations, and sales to drive the execution of product or new feature launches
• Provide product and vertical expertise for the creation of customer-facing content and sales enablement tools including website pages, sales decks, blog posts, case studies, datasheets, webinars, and white papers
• Measure, analyze, and report on program performance
• Manage marketing spend and forecast and ensure that deliverables are delivered on time
• Develop in-depth knowledge of Accurate products and services

Preferred Qualifications

• Experience with CRM (Salesforce) and marketing automation (Marketo)
• Marketing Project Management tool familiarity (e.g. Basecamp, Asana)
• Prefer candidates who have worked for or with companies that market/sell to Human Resources

Benefits

• $122,200 - $150,000 a year
• Annual performance-based bonus, commission, or other variable pay plan
• Full range of benefits, including medical, dental, and 401k