Senior Product Marketing Manager

Summary

Join Alma, a leading mental health care company, as a Senior Product Marketing Manager. You will lead product marketing strategies for provider and client matching, drive provider engagement, and manage a small team. This role offers the opportunity to shape the future of mental healthcare and influence the product marketing team's vision. You will develop go-to-market strategies, craft compelling messaging, and collaborate with cross-functional teams. Success in this role requires strong leadership, communication, and data analysis skills. Alma offers a remote-first work environment and a comprehensive benefits package.

Requirements

• You have 3-5 years of experience in product marketing
• You demonstrate high growth potential and have experience managing direct reports
• You are a strategic thinker, equally committed to thinking big while ensuring tactical excellence and alignment with company goals
• You are an exceptional communicator who can craft compelling narratives and deliver clear, persuasive messaging to diverse audiences
• You relish collaboration and are known for your ability to build relationships and drive alignment in a broad and diverse organization
• You are proficient in using data and insights to inform decisions and demonstrate ROI
• You have a passion for guiding team members, shaping team culture, and driving excellence in your field
• You thrive in a fast-paced environment, comfortably navigating new challenges with creativity and resilience, and context-switching along the way

Responsibilities

• Develop and execute go-to-market strategies for new product launches, enhancements, and campaigns, ensuring alignment with company objectives and customer needs
• Manage a Senior Product Marketing Associate, supporting their growth and ensuring alignment with team goals
• Craft compelling value propositions, messaging, and positioning that resonate with providers and clients
• Partner with cross-functional teams (product, sales, customer success, operations) to ensure alignment and maximize impact
• Analyze market trends, customer insights, and competitive intelligence to inform product strategies and drive differentiation
• Measure the success of product marketing efforts using KPIs and data-driven analysis
• Mentor and collaborate with team members, contributing to the growth and direction of the product marketing function

Preferred Qualifications

Previous experience with marketplaces, membership-based businesses, the healthcare industry, or in a B2B2C context

Benefits

• We’re a remote-first company
• Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
• 401K plan (ADP)
• Monthly therapy and wellness stipends
• Monthly co-working space membership stipend
• Monthly work-from-home stipend
• Financial wellness benefits through Northstar
• Pet discount program through United Pet Care
• Financial perks and rewards through BenefitHub
• EAP access through Aetna
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans
• 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Flexible PTO