Senior Product Marketing Manager

Summary

Join SEON, a leading fraud prevention company, as a Senior Product Marketing Manager and play a crucial role in shaping our global product marketing strategy. You will be responsible for market share assessment, competitive analysis, content creation, sales cycle influence, win rate improvement, deal value enhancement, customer feedback incorporation, customer acquisition and retention strategies, and product adoption campaigns. This role requires extensive experience in product marketing, strong analytical and communication skills, and the ability to collaborate effectively with cross-functional teams. SEON offers a competitive salary, hybrid remote work, health insurance, and various other benefits to support employee well-being and professional growth.

Requirements

• 5+ years of experience in product marketing, preferably in a global capacity
• Proven track record and examples of developing and executing successful product marketing strategies
• Strong analytical skills and the ability to gather insights from data to drive decision-making
• Excellent written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams
• Strong project management skills with a keen attention to detail
• A passion for technology and the ability to understand complex technical concepts
• Creative thinker with the ability to generate innovative ideas

Responsibilities

• Assess, influence, and capture SEON’s market share in target segments
• Continuously evaluate and adapt our strategies based on competitor actions and market shifts
• Collaborate with the content team to create engaging product marketing content and analyze its performance - such as whitepapers, case studies, and videos
• Work with sales teams to influence and reduce the length of sales cycles through targeted messaging and materials
• Collaborate with sales to improve win rates by providing competitive insights and collaborate with sales enablement for effective sales enablement resources
• Develop strategies to increase deal values by identifying upsell and cross-sell opportunities and crafting persuasive value propositions
• Gather and incorporate customer feedback into product messaging and positioning
• Collaborate with the demand gen team to ensure acquisition strategies and campaigns are targeted at right ICPs with right messaging
• Monitor and enhance customer retention rates through effective messaging and support materials
• Collaborate with product managers and lifecycle for adoption campaigns and measure the rate at which customers adopt new products or features

Benefits

• Competitive salary package
• Hybrid remote work model
• Private health insurance
• Best-in-class tech gear
• Three extra ‘Wellness Days’
• Immediate impact on a smart, growing, multicultural team
• Access to continuous development tools & a strong coaching culture
• Employee stock ownership plan (ESOP)
• Flexible core hours
• Generous holiday allowance
• Complimentary weekly language courses
• Enhanced Maternity and Paternity Leave
• 401k up to 5% matched
• Monthly company breakfast and weekly lunch allowance
• Work from anywhere' 60-day remote work