Senior Product Marketing Manager

Summary

Join Faria Education Group as a Senior Product Marketing Manager, leading the go-to-market strategy for their Learning and Curriculum suite of products. Collaborate with cross-functional teams to ensure product positioning, develop compelling narratives, and optimize campaigns based on data-driven insights.

Requirements

• 5-7 years of experience in product marketing within B2B SaaS
• Proven track record of successfully launching and marketing SaaS products, focusing on adoption/revenue metrics, preferably within a multi-product, international environment
• Preference for candidates with a deep understanding of the challenges faced by schools, educators, and administrators
• Experience developing sales collateral that effectively communicates product value and drives customer acquisition and retention
• Strong ability to analyze market data, customer insights, and product performance to inform marketing strategies
• Ability to work seamlessly with product, sales, customer experience, and marketing teams, ensuring alignment and consistent messaging
• Excellent written and verbal communication skills, with the ability to create clear, concise, and compelling content

Responsibilities

• Develop and lead the global go-to-market (GTM) strategy for product launches, feature updates, and platform improvements
• Craft clear, compelling product positioning and messaging that differentiates your products in the market and addresses schools' unique needs
• Conduct market research to gather insights on target audiences, buyer personas, competitive landscape, and customer needs, translating findings into actionable marketing strategies
• Collaborate with our Sales Enablement team to help them equip the sales team with tools, collateral, and training to effectively communicate the most compelling value proposition
• Collaborate with branding and product teams to develop thought leadership content, product videos, blog posts, webinars, whitepapers, and product documentation to drive awareness and engagement
• Work closely with product managers to understand the product roadmap and ensure the market is educated on new features, updates, and product benefits
• Collaborate with customer success to ensure seamless onboarding and customer retention strategies
• Use data-driven insights to measure the effectiveness of product marketing efforts, optimize campaigns, and improve the overall customer journey across both platforms

Benefits

• Base salary is based on experience, and performance bonuses are based on KPIs
• Monthly Health & Wellness Allowance
• Office lunch & team socials
• Professional Development opportunities
• Unlimited book budget
• Additional benefits such as pension and 25 days holiday also apply