Senior Product Marketing Manager

Summary

Join OneSignal, a leading omnichannel customer engagement solution, as an experienced Product Marketing Manager to drive product launches and marketing strategy across self-serve and direct sales business.

Requirements

• 4+ years product marketing experience, ideally at a B2B SaaS or developer-tool company
• A passion for understanding the customer, their needs, and how we can best address them
• Excellent written, verbal, and visual communication skills with an insane attention to detail
• A Get Stuff Done attitude with the ability to jump into the details and work through problems
• Highly collaborative with a deep sense of ownership and accountability
• Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces

Responsibilities

• Drive the go-to-market strategy and narrative for our product portfolio
• Own and contribute to product and feature launches and cross-functional rollout
• Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
• Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc
• Enable and educate Sales on product positioning and how it solves known customer pain points
• Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
• Directly interact with customers through support channels, surveys, and 1 on 1 conversations
• Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
• Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
• Help improve onboarding, retention, activations and upsell
• Analyze the competitive landscape and their positioning, industry trends, and thought leaders
• Evolve how OneSignal positions and messages our product to gain market share

Preferred Qualifications

Preference for experience with Product Led Growth company, global customer base, and a freemium model