Senior Product Marketing Manager

Summary

Join Grow Therapy, a rapidly growing mental healthcare company, as their Product Marketing Manager. You will be responsible for developing and executing go-to-market strategies to drive product adoption. This role requires strong collaboration with various teams, a deep understanding of user needs, and a scrappy, results-oriented approach. Grow Therapy offers a competitive salary, comprehensive benefits, and the opportunity to make a significant impact in the mental healthcare landscape. The ideal candidate will have 3+ years of product marketing experience and a collaborative, highly motivated personality. Flexible working hours and location are offered, along with various wellness benefits.

Requirements

• 3+ years of product marketing experience
• Collaborative. You have experience working with PMs, designers, and various cross-functional stakeholders
• User Empathy. You relish talking to users, understanding their unique pain points, and using that deep understanding to build messaging and strategies
• Scrappy. You’ll do anything to achieve your goal. You know how to think on the fly and persist through setbacks and roadblocks and to motivate your teammates to do the same
• Team Player. You are collaborative by nature, relish in camaraderie and group wins, and are looked to by colleagues as a steadfast partner and source of encouragement
• Highly Motivated. You take ownership of your work

Responsibilities

• Own and execute email marketing strategies
• Create and execute GTM strategy for product launches including positioning, messaging, training, and collateral
• Produce and/or collaborate on content to engage target audiences including providers and clients
• Develop strategies to increase product visibility and adoption
• Work closely with Product, Strategic Partnerships, Design, Growth, and Customer Success teams to ensure awareness and alignment on product features and marketing initiatives
• Monitor market trends, competitor activities, and customer feedback to inform marketing strategies and share insights with Product

Preferred Qualifications

Startup, marketplace and healthcare experience

Benefits

• The chance to drive impact within the mental healthcare landscape from day one
• Comprehensive health insurance plans, including dental and vision
• Flexible working hours and location (remote OR in-office, your choice!)
• Flexible Time Off
• Company-wide winter break
• Mental health mornings (2 hours each week)
• Team meditation
• Wellness Stipend
• In-office lunch and bi-weekly remote lunch on us!
• Continuous learning opportunities
• Competitive salary
• The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities