Senior Product Marketing Manager

Summary

Join Invoca's product marketing team as a Senior Product Marketing Manager and lead the go-to-market strategy for Google Ads solutions. You will drive business growth, lead new product launches, develop compelling messaging, and engage with customers to maximize value. This role requires a minimum of 5 years of experience in product marketing for martech businesses using Google Ads or managing Google Ads for large businesses. You'll work with cross-functional teams, track the competitive landscape, and deliver compelling enablement training. The position is remote and open to candidates in the US and Canada. Invoca offers a competitive salary and benefits package.

Requirements

• Minimum 5 years of experience in product marketing for martech businesses that work with Google Ads or running Google Ads campaigns for large businesses
• Knowledge of AI, including how it is being used to power search and digital advertising
• Expert understanding and experience with the go-to-market process including pricing and packaging along with the overall release management of critical customer-facing features
• Ability to clearly communicate strategy and vision, while also being able to lead cross-functional go-to-market teams to execute launches and upselling motions
• Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives
• Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions
• Ability to think strategically and execute methodically
• Ability to thrive in a fast-paced environment where continuous innovation is desired
• History of teamwork and willingness to roll up one’s sleeves to get the job done

Responsibilities

• Drive business growth for Invoca’s solutions for Google Ads and digital marketing, including supporting customer acquisition and upselling
• Lead new product launches by working with cross-functional teams to develop and execute comprehensive go-to-market (GTM) plans and materials
• Document compelling, differentiated messaging and positioning statements to drive interest in and adoption of Invoca’s solutions
• Engage with our SEM and digital marketing customers to understand their needs and buying behaviors in order to help them achieve maximum value using Invoca
• Be the voice of the customer at Invoca so you can work with product management to develop differentiated product roadmaps
• Track and understand the competitive landscape and develop competitive positioning for Invoca’s offerings
• Partner with product management, marketing, sales, and customer success teams to develop content that support the demand gen and selling process, including first-call & upsell decks, sales collateral, playbooks, videos, blogs, and webinars
• Deliver compelling enablement training for Invoca’s GTM organization in support of product launches and to help Invoca capitalize on market trends
• Help position Invoca in the market by participating and presenting at relevant trade shows and events, engaging with analysts and press, and assisting with customer meetings

Benefits

• Flexible Time Off – We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed
• Paid Holidays – Invoca provides 16 U.S. paid holidays , including a winter break, giving you ample opportunity to refresh and spend time with friends and family
• Health Benefits – Our healthcare program includes medical, dental, and vision coverage, with multiple plan options so you can choose what works best for you and your family. Fertility assistance is also included
• Retirement – Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%
• Stock Options – All employees are invited to share in Invoca’s success through stock options
• Mental Health Program – Well-being support on a broad range of issues is available through our SpringHealth program
• Paid Family Leave – Up to 6 weeks of 100% paid leave is provided for baby bonding, adoption, and caring for family members
• Paid Medical Leave – Up to 12 weeks of 100% paid leave is provided for childbirth and medical needs
• InVacation – As a thank-you to our long-term team members, we offer a bonus after 7 years of service
• Wellness Subsidy – We provide a subsidy that can be applied toward gym memberships, fitness classes, and more
• Position Base Range - Salary Range $127,000-160,000/ plus bonus potential